Job
Description
Head – Performance Marketing , Airtel Business We are on the hunt for a performance marketing head who would be responsible for developing and executing a comprehensive performance marketing strategy across both paid and organic channels for all B2B product lines and customer segments (Enterprise, Mid-Market, SMB and Global). The role is a team handling role and will oversee the planning, optimization, and analysis of campaigns to drive predictable, scalable customer acquisition and revenue growth. It will also oversee the website & SEO agendas as well as overseeing the marketing KPIs and budgets. The position requires formulating the right strategy for performance campaigns, hands-on campaign management, and cross-functional and within marketing collaboration to ensure alignment with overall business objectives and maximize ROI. Job Responsibilities Digital Marketing Strategy: Develop and implement a performance marketing strategy covering paid (search, social, display, programmatic, etc.) and organic channels (SEO, content, social, etc.) for all Enterprise, Mid-Market, SMB & Global segments and product lines. Campaign Management: Own the planning, execution, and continuous optimization of paid campaigns across multiple platforms (Google Ads, LinkedIn, Meta, etc.) Strong Customer & Business Understanding: Understanding the customers well to formulate the right campaigns, by identifying and defining the cohorts sharply and propositions to pitch to drive impact. Team Handling: Lead, mentor, and grow a team of performance marketing & SEO professionals, fostering a high-performance and collaborative culture. Analytics: Analyze campaign performance using advanced analytics tools (e.g., Google Analytics, Tableau) and report actionable insights to stakeholders. ROI optimization: Manage and allocate budgets efficiently to maximize ROI and achieve key performance indicators (KPIs) such as customer acquisition cost (CAC), lifetime value (LTV), and conversion rates. A/B Testing: Conduct A/B testing and implement data-driven optimizations across all channels. Cross-functional collaboration: Collaborate with marketing, digital sales, product, sales, creative, and analytics teams to align performance marketing efforts with business goals and ensure consistent messaging. Work with different stakeholders to ensure right tracking and analytics of performance campaigns is in place. Understanding latest trends: Stay current with industry trends, emerging technologies, and best practices to maintain a competitive edge. Identify and evaluate new growth opportunities, channels, and technologies to expand reach and impact. Website & SEO: Oversee the website and digital assets and optimize experience and conversions. Oversee organic growth initiatives, including SEO, ensuring integration with paid efforts. Marketing KPIs & Budget Management: Oversee the marketing budgets & KPIs across all segments. Job Requirements Master’s degree in Marketing, Business, or a related field. 8+ years of experience in performance marketing, with a proven track record in both paid and organic channels, preferably in a B2B environment. Demonstrated experience managing large-scale, multi-channel campaigns and budgets across diverse product lines. Deep understanding of digital marketing platforms, analytics tools, and attribution models. Experience collaborating with cross-functional teams and managing external vendors or agencies. Excellent communication and presentation skills, with the ability to translate complex data into clear, actionable insights for stakeholders. Strong commercial acumen and the ability to align marketing initiatives with business objectives. Skills Required Strategic thinking and the ability to design scalable campaigns for Enterprise, Mid-Market, Small business & global businesses. Advanced proficiency and hand-on experience in digital advertising platforms (Google Ads, LinkedIn, Meta, programmatic), SEO, and analytics tools (Google Analytics, Tableau, etc.). Strong analytical and quantitative skills , with expertise in data-driven decision-making and ROI optimization. Leadership and team development abilities , fostering a culture of innovation and accountability. Project management skills , with the ability to handle multiple campaigns and priorities simultaneously. Up-to-date knowledge of industry trends , new technologies, and best practices in performance marketing. Excellent interpersonal skills for effective collaboration with internal teams and external partners. Creative problem-solving abilities and a continuous improvement mindset. This role is pivotal for driving growth and ensuring the organization’s marketing investments deliver measurable business impact across all B2B segments and product lines. Educational Qualifications Master’s degree in Marketing, Business, or a related field. Work Experience 8+ of work experience Telecom/B2B/Services Marketing/SaaS companies and similar industries Show more Show less
