We are looking for a Head of SEO to drive AdLift’s organic search strategy and lead our SEO team to deliver measurable business outcomes. This person will be responsible for building and executing high-impact SEO strategies (technical, on-page, content, and off-page), managing clients’ organic growth, and aligning SEO with broader marketing and business goals. The ideal candidate will have strong leadership experience, deep SEO expertise, and a proven track record of scaling SEO programs in an agency or client-services environment.
Strategy & Planning
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Define and own the SEO vision and roadmap for the agency and its clients.
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Develop long-term SEO strategies (12- to 24-month plans) covering technical SEO, content, and link-building.
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Conduct regular SEO audits (technical, content, backlink profile) and recommend action plans.
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Perform competitive analysis, keyword gap analysis, and content opportunity mapping.
Execution & Oversight
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Guide and supervise the SEO team (specialists, analysts, content SEO) to implement strategies.
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Work with technical teams (development, product) to resolve site architecture, crawlability, speed, schema, mobile optimization, etc.
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Lead on-page SEO initiatives: metadata, internal linking, site structure, content optimization.
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Oversee off-page SEO: backlink strategy, outreach, link risk assessment.
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Collaborate with content marketing to build SEO-driven content briefs, content calendars, and high-quality content.
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Coordinate with other marketing teams (PPC, social, UX) so SEO is integrated into broader campaigns.
Client Stakeholder Management
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Lead SEO client pitches, strategy presentations, and renewal conversations.
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Set client SEO KPIs (traffic, rankings, conversions, lead quality) and align them with business goals.
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Present monthly/quarterly SEO performance reports and insights to clients and internal stakeholders.
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Educate clients and internal teams on algorithm developments, SEO best practices, and impact of SEO work.
Performance Measurement & Optimization
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Define, monitor, and report on SEO metrics: organic traffic, keyword rankings, CTR, indexation, conversion.
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Use data insights to drive continuous improvements and refine SEO strategy.
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Run A/B tests or SEO experiments (content tests, technical tweaks) to validate hypothesis.
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Stay ahead of industry changes: algorithm updates, SEO tools, search trends.
Team Leadership & Development
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Hire, train, mentor, and grow a high-performing SEO team.
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Foster SEO best practices, process documentation, and standard operating procedures (SOPs).
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Manage SEO tool budget (e.g., SEMrush, Ahrefs, Screaming Frog, etc.) and vendor relationships.
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Build a culture of experimentation, learning, and data-driven decision-making.
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7–10+ years in SEO (agency + client side preferred). At least 3–4 years in a leadership role (managing SEO team / strategy).
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Strong understanding of website architecture, crawlability, indexing, page speed, schema markup, mobile-first SEO, and site migrations.
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Familiarity with SEO tools: Google Search Console, Google Analytics / GA4, Screaming Frog, Ahrefs / SEMrush / Moz, etc.
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Experience with CMS platforms (WordPress, Drupal, Shopify, etc.) and HTML/CSS basics is a plus.
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Excellent working knowledge of keyword research, content optimization, internal linking, meta tags, headers.
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Ability to guide content teams using SEO briefs and topic clusters.
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Data-driven mindset; ability to translate SEO data into business insights.
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Comfortable with conversion tracking, attribution modeling, and SEO impact measurement.
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Strong stakeholder management skills (ability to present to clients/management).
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Experience in hiring, mentoring, and managing a team.
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Excellent written and verbal communication skills.
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Bachelor’s degree in Marketing, Business, Computer Science, or related field is desirable (but not mandatory).
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Certifications (Google Analytics, SEO certifications like SEMrush Academy, etc.) are a plus.
if interested , please apply with your resume.
