Head of Martech & Data driven conversion

Department:

Location:

Reports To:

Experience:

Working with leading Martech companies and dealing with multiple clients

Leading a team of Martech professionals to drive conversions

Expert in CLCM & Campaign Automation.

Role Overview

Head of Martech & Data Activation

data architecture, integrations, CDP flows, campaign orchestration, automation, attribution, and CLCM partnerships

Key Responsibilities

1. Martech Strategy & Leadership

• Develop and own 0101’s Martech strategy across acquisition, retention, upsell, cross-sell, and CRM automation.
• Build modular, scalable frameworks for client Martech maturity—data readiness → activation → optimization.
• Evangelize the use of data science, AI, and agentic automation to drive client KPIs.

2. Data Infrastructure & Integrations

• Architect and oversee

  data pipelines

  ,

  first-party data ecosystems

  , CDP deployments, and cloud integrations.
• Work with engineering teams to ensure clean ingestion, taxonomy design, identity resolution, and real-time event capture.
• Manage integrations across ad platforms, CRM tools, analytics suites, and partner ecosystems.

3. Campaign Management & Journey Orchestration

• Oversee end-to-end campaign execution across Email, SMS, WhatsApp, Push, Paid Media, and On-site personalization.
• Build robust frameworks for segmentation, trigger-based automation, audience modelling, and lifecycle journeys.
• Ensure campaigns deliver measurable improvement across activation, engagement, and revenue KPIs.

4. CLCM (Customer Lifecycle & Conversion Management)

• Design and optimize customer journeys from onboarding to adoption, habit-building, and winback.
• Work cross-functionally with Data Science, Creative, and Media teams to deliver funnel-level improvements.
• Partner with platforms (CDP, CEP, identity graphs, loyalty systems) to build a standardized CLCM playbook.

5. Client Consulting & Conversion Ownership

• Act as the Martech thought leader for all enterprise clients and CXO stakeholders.
• Solve client problems using data + technology and convert insights into measurable business outcomes.
• Drive A/B frameworks, CRO strategies, campaign intelligence, and personalized experience delivery.

6. Product & Partnership Development

• Lead evaluations and partnerships with Martech platforms—CDP, CEP, analytics, attribution, automation, AI.
• Co-create martech accelerators and plug-ins that differentiate 0101’s services.
• Influence the roadmap for 0101’s AI-powered one-to-one communication engine.

7. Team Building & Capability Development

• Build and lead a multidisciplinary Martech team (campaign ops, data engineers, analysts, CRM architects).
• Create SOPs, playbooks, governance frameworks, and quality standards for all Martech delivery.
• Mentor teams across client pods to ensure data-driven, KPI-first execution.

Key Skills & Competencies

• Deep understanding of Martech architecture: CDP, CRM, automation, APIs, ETL, and analytics.
• Strong grasp of customer lifecycle strategy, segmentation, propensity modelling, and experimentation.
• Ability to translate data into action—clear, commercial outcomes for client KPIs.
• Expertise in setting up martech stacks for scale: event tracking, data warehousing, omnichannel orchestration.
• Experience leading cross-functional teams and managing enterprise client relationships.
• Strong communication and stakeholder management skills.
• Exposure to AI-driven personalization, recommender systems, or GenAI content automation is a plus.

Success Metrics

• Improved conversion rates and funnel KPIs across client engagements.
• Reduction in dependency on manual operations through automation & process design.
• Successful deployment of standardized martech frameworks across multiple clients.
• Growth of client business attributable to lifecycle & personalization strategies.
• Smooth, error-free campaign execution with measurable business uplift.
• Development of a high-performing Martech team.

Candidate Profile

full journey