Head of Marketing

Key Responsibilities

• Global Go-to-Market (GTM):

  Develop and execute marketing strategies for Digital Workplace, Infrastructure & Cybersecurity service lines and enable the organization to tab new Global Territories like Mid East, US, UK etc.

• Positioning & Messaging:

  Define and articulate product value propositions, differentiators, and narratives across all customer-facing channels.

• Campaigns & Lead Generation:

  Plan and run targeted B2B lead-gen campaigns (Google, LinkedIn, Email) aligned to product offerings. Manage and update prospect/customer databases.

• Content Creation:

  Drive creation of case studies, product collaterals, sales decks, solution briefs, blogs, and video testimonials to enable sales teams.

• Digital Presence:

  Lead social media, website, and online reputation management (ORM) to strengthen product visibility and brand equity.

• Enablement:

  Collaborate with sales, presales, and delivery teams to develop playbooks, ready reckoners, flyers and training content that improve win rates.

• Analyst & Market Engagement:

  Manage analyst relations, competitive benchmarking, and product positioning in industry reports.

• Performance Tracking:

  Monitor MQLs, conversion funnel, campaign ROI, and provide actionable insights to leadership.

• Team & Vendor Management:

  Manage designers, SEO specialists, and external agencies/vendors to deliver consistent and high-quality outcomes.

• Events & Thought Leadership:

  Drive product-led events, webinars, and client gifting strategies to enhance brand connect.

Requirements

• Education:

  B.Tech + MBA (Marketing/Strategy) from a reputed institution preferred.

• Experience:

  10 + years in

  B2B Product Marketing

  for IT services, SaaS, or technology firms.

• Expertise:

  Proven track record in GTM execution, lead-gen campaigns, and stakeholder alignment.

• Tools:

  Hands-on with Microsoft Dynamics CRM or any other equivalent , Lusha (database enrichment), Canva (basic design), LinkedIn Campaign Manager, Google Ads, and analytics tools.

• Skills:

  Strong storytelling ability, market research orientation, and team leadership skills.