Head of Growth

About Carisma Spa & Wellness

Head of Growth

Role Overview

Head of Growth

Key Responsibilities

Revenue Targets & Performance Marketing

• Lead marketing campaigns across multiple digital platforms with a focus on ROI and high ROAS.
• Allocate and manage marketing budgets effectively.
• Drive consistent growth in sales and customer acquisition while lowering CAC.
• Monitor campaign KPIs daily and deliver data-driven optimizations.

Innovation, Insights & Problem Solving

• Develop sophisticated strategies using analytics, trends, and proven best practices.
• Conduct deep research to identify new growth opportunities.
• Challenge existing approaches, foster experimentation, and proactively solve business problems.
• Stay updated with industry trends and integrate relevant innovations into strategy.

Output & Efficiency (Project Management)

• Plan and execute sprint-based quarterly marketing plans.
• Maintain high speed and quality of execution.
• Prioritize and focus team resources on high-impact tasks and urgent initiatives.
• Lead rapid iteration cycles and unblock execution bottlenecks.

Diligence & Quality Control

• Take thorough meeting notes and track all tasks to completion using tools like Trello.
• Implement quality control systems to ensure error-free output across all team deliverables.
• Align final client work and campaigns with brand standards and executive expectations.
• Ensure consistent and accurate brand messaging across platforms.

Team Leadership & Collaboration

• Build, mentor, and motivate a high-performing marketing team.
• Foster a positive and collaborative team environment.
• Coordinate effectively across sales, ops, and creative departments.
• Promote learning and development through mentorship, performance reviews, and structured feedback sessions.
• Organize team-building initiatives and drive strong internal communication.

Key Requirements

• 5+ years of experience in performance marketing or growth leadership roles.
• Proven ability to manage budgets and deliver measurable marketing ROI.
• Strong understanding of paid media (Google Ads, Meta, YouTube), CRM tools, and analytics platforms.
• Excellent leadership, communication, and project management skills.
• Ability to work with urgency, own outcomes, and thrive in a fast-paced environment.
• Strong attention to detail and a commitment to quality output.