Head of Ecommerce

Location: Mumbai (On-site)

Experience: 1–3 years

Category: Fashion / Sarees / D2C / Marketplaces

About Sarha

Sarha is an ethnic fashion brand based in Mumbai, focused on premium sarees for modern Indian women. We are rapidly growing across marketplaces (Myntra, Amazon, Ajio) and building a strong D2C presence through our website.

We’re looking for a smart, driven Head of E-commerce to help scale both channels strategically.

Role Overview

You will be responsible for driving revenue growth across all online channels marketplaces and D2C. This is a strategic + analytical role where you will work closely with the founders to improve sales, optimise listings, enhance website performance, drive campaigns, and build a strong digital funnel.

This is NOT just a pure operations role.

This is a growth-focused, ownership-driven position.

Key Responsibilities

Marketplace Growth (Myntra, Amazon, Ajio)

• Improve catalog hygiene, titles, tags & keywords

• Analyse marketplace sales & identify growth opportunities

• Manage pricing, offers, promotions, and visibility campaigns

• Coordinate Sponsored Ads / Marketplace Advertising

• Improve ranking of key SKUs

• Reduce returns through better catalog planning

• Coordinate with operations team to improve SLA & reduce penalties

• Identify winning products + competitors + trends

• Plan monthly marketplace sale strategies

D2C Website Growth (Shopify)

• Improve website conversion rate (CRO)

• Update product pages, descriptions, images & collections

• Build landing pages for festive/wedding/daily wear drops

• Plan merchandising: homepage banners, collections, grid layout

• Analyse Shopify data: traffic, conversion, bounce, AOV

• Set up & manage email/SMS flows (cart abandon, welcome, win-back)

• Coordinate UGC shoots & integrate content into website + ads

• Identify funnel improvements & implement growth experiments

Performance & Marketing Coordination

• Work closely with ads agency to optimise campaigns

• Coordinate creatives, UGC, videos, photoshoots

• Track daily performance metrics (CAC, ROAS, CPA, CTR, CVR)

• Suggest data-driven improvements in ads & funnel

Reporting & Analysis

• Weekly revenue dashboard (Marketplace + D2C)

• Best-seller & laggard report

• Returns analysis with solutions

• Conversion funnel analysis

• Monthly performance review with founders

What We’re Looking For

• 1–3 years experience in D2C / E-commerce / Marketplaces

• Strong analytical ability,loves numbers, solves problems

• Hands-on with Shopify (mandatory)

• Understanding of Myntra/Amazon/Ajio panels (preferred)

• Knowledge of digital funnels, CRO, landing pages

• Ability to coordinate with agencies & creators

• Ownership mindset someone who wants to grow a brand, not just do tasks

• Fast learner, proactive, detail-oriented

Good-to-Have Skills

• Experience with Klaviyo / Mailchimp / WhatsApp automation

• Mandatory knowledge of Excel/Google sheet

• Basic Canva / creative editing skills

• Understanding of Paid Ads (Meta/Google)

• Experience with ethnic fashion brands

• Knowledge of SEO for e-commerce

Why Join Sarha

• Direct exposure to scaling a fast-growing fashion brand

• High ownership role

• Work closely with founders

• Freedom to experiment and implement ideas

• Steep learning curve across D2C + marketplaces

• A powerful career-building opportunity in fashion e-commerce

How to Apply

Send your resume + brief introduction to: yogesh@yashaammfashions.com or Apply here directly on LinkedIn