Head of Ecommerce - Waaree Energies Ltd

Greetings of the day !!

Company Name -Waaree Energies Ltd

Role - Head of E-commerce

Industry - Preferably from Solar & FMEG industry

Location- Goregaon, Mumbai

Experience -15 Years

Key Responsibilities:

• Strategy & Leadership

• Develop and execute the overall e-commerce strategy aligned with business goals.
• Lead the planning and management of all digital sales initiatives and online product launches.
• Own and drive the P&L for the e-commerce channel.

• Website & Platform Management

• Oversee the design, development, and optimization of the company's e-commerce platforms (website, app, third-party marketplaces).
• Ensure a seamless customer journey across desktop and mobile.
• Implement best practices in UX/UI to maximize conversion rates and minimize cart abandonment.

• Digital Marketing & Customer Acquisition

• Work closely with marketing teams to drive traffic through SEO, SEM, paid media, email marketing, and social media campaigns.
• Monitor campaign performance and optimize acquisition and retention strategies based on data analytics.

• Product & Merchandising

• Collaborate with merchandising teams to curate the online product assortment.
• Set pricing strategies and promotional calendars specific to online channels.
• Implement personalization, recommendation engines, and upselling/cross-selling strategies.

• Operations & Fulfillment

• Coordinate with supply chain, logistics, and customer service teams to ensure efficient order fulfillment and after-sales support.
• Oversee inventory management for online channels and plan for peak sales periods.

• Analytics & Reporting

• Track KPIs such as traffic, conversion rate, AOV (average order value), CLTV (customer lifetime value), CAC (customer acquisition cost), and return rates.
• Provide regular performance reports to leadership and use insights to drive decision-making.

• Team Management

• Build and lead a high-performing e-commerce team including roles in digital marketing, UX design, operations, and analytics.
• Foster a results-driven, agile culture focused on innovation and continuous improvement.

Interested candidate can send their resume on deepalishingade@waaree.com

7486027374

Thanks & Regards,

Deepali