Content Writer

Role Overview

As a Content Writer at Bhima Gold Pvt. Ltd., you will craft engaging, impactful, and brand-aligned content for our customers across multiple platforms. From product descriptions and campaign taglines to social media posts and blogs, you will be responsible for narrating the Bhima story while appealing to both modern and traditional audiences.

Key Responsibilities

• Create compelling product descriptions for gold, diamond, and gemstone jewelry.
• Develop engaging content for marketing campaigns, gifting promotions, festive schemes, and customer loyalty programs.
• Write blogs, articles, and advertorials around jewelry trends, occasions, styling tips, and heritage storytelling.
• Produce creative content for social media platforms (Instagram, Facebook, YouTube, etc.).
• Collaborate with design, marketing, and sales teams to align content with campaign objectives.
• Ensure all content reflects Bhimas brand tone:

  trustworthy, elegant, and aspirational

  .
• Proofread and edit content to maintain accuracy, clarity, and brand consistency.
• Optimize digital content for SEO and online visibility.
• Repurpose content for brochures, in-store branding, press releases, and website updates.

Requirements

• Bachelor’s degree in English, Journalism, Communications, Marketing, or related field.
• 2+ years of proven experience as a Content Writer, preferably in retail, fashion, luxury, or jewelry industry.
• Excellent command over English (and knowledge of regional languages is an added advantage).
• Strong storytelling ability with a flair for blending tradition and modernity.
• Familiarity with SEO best practices and digital content strategy.
• Ability to work on multiple campaigns and meet deadlines.
• A keen eye for detail, creativity, and customer engagement.

Preferred Skills

• Experience in luxury or retail brand content.
• Knowledge of jewelry, fashion, or lifestyle trends.
• Basic understanding of digital marketing and analytics.
• Creative thinking with the ability to generate fresh campaign ideas.

What We Offer

• Opportunity to work with one of India’s most prestigious jewelry brands.
• Creative and collaborative work environment.
• Professional growth opportunities in brand and content strategy.
• Competitive compensation and benefits.