Head of Digital Marketing

Key Responsibilities:

1. Strategic Campaign Leadership

• Plan, lead, and optimize end-to-end digital marketing campaigns across Google Ads, Meta, LinkedIn, and other platforms
• Define and track key performance indicators (KPIs) such as CTR, ROAS, CPL, and CPC
• Drive ongoing improvements in campaign performance and customer acquisition efficiency
• Oversee SEO and SEM strategies to enhance search visibility and organic growth

2. Content & Brand Communication

• Supervise the creation of high-performing content including ad creatives, landing pages, email campaigns, and blog posts
• Ensure brand consistency and messaging coherence across all digital touchpoints
• Collaborate with design and content teams to deliver compelling storytelling and lead-gen assets

3. CRM & Marketing Automation

• Oversee email marketing and automation workflows using platforms like HubSpot, Zoho, or Mailchimp
• Develop and refine lead nurturing strategies and customer segmentation
• Ensure seamless integration between marketing automation tools and CRM systems

4. Analytics, Insights & Budgeting

• Utilize tools like Google Analytics, Search Console, and campaign dashboards for performance tracking
• Lead A/B testing, funnel analysis, and budget planning based on performance data
• Translate insights into actionable strategies to maximize ROI

5. Team Management & Cross-functional Alignment

• Lead and mentor a team of marketers, content creators, and external vendors
• Collaborate closely with Sales, Product, and Design teams to align marketing initiatives with business objectives
• Manage relationships with external agencies and freelancers

Key Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 7–8 years of progressive experience in digital marketing or performance marketing, including leadership roles
• Proficient in tools such as Google Ads, Meta Business Suite, Google Analytics, SEMrush/Ahrefs, and email marketing platforms
• Familiarity with basic HTML/CSS and CMS platforms like WordPress is a plus
• Strong analytical mindset with data-driven decision-making skills
• Excellent communication, leadership, and project management abilities
• Proven ability to manage multiple priorities and deliver results in a fast-paced environment

Interested candidates can share your CV on this number : 9274697805

Email ID : krupa.patel@vrecruitfirst.com