Head of Digital Marketing

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Institution:

Compensation:

Employment Type:

About Firebird Institute of Research in Management

Firebird Institute of Research in Management is a premier B-School committed to developing industry-ready leaders through innovative teaching, cutting-edge research, and industry collaborations. We nurture a vibrant ecosystem that blends global perspectives with local relevance in business education.

diverse business group

Position Overview

Head of Digital Marketing

This is an exciting leadership opportunity for a candidate who can scale brands across multiple domains, blending education, healthcare, and FMCG marketing expertise.

Key Responsibilities

Strategic Leadership

• Develop and implement a comprehensive

  digital marketing strategy

  aligned with the institute’s and group’s brand objectives.
• Position Firebird as a

  top-choice B-School

  in India and beyond, while also building

  strong digital visibility for the hospital and food product divisions

  .
• Lead a digital-first transformation across all marketing channels.

Brand & Content Management

• Strengthen brand identity across

  education, healthcare, and food product verticals

  .
• Create and manage digital content strategies that highlight thought leadership in education, trust in healthcare, and quality in food products.
• Collaborate with academic, medical, and product teams to deliver impactful brand storytelling.

Performance & Growth Marketing

• Design and execute

  admissions campaigns

  for Firebird,

  patient outreach campaigns

  for the hospital, and

  sales-driven campaigns

  for food products.
• Lead SEO/SEM, paid media, analytics, CRM, and automation across business units.
• Monitor ROI through KPIs such as lead generation, conversion, brand recall, and sales growth.

Technology & Innovation

• Implement MarTech tools, AI-driven insights, and customer-focused innovations across sectors.
• Explore

  telehealth/digital healthcare solutions

  for the hospital and

  e-commerce/quick commerce platforms

  for food products.

Leadership & Collaboration

• Build and lead a

  centralized digital marketing team

  serving all divisions.
• Work closely with directors, admissions, medical professionals, and product managers to align campaigns with business priorities.
• Manage digital agencies and partnerships across industries.

Qualifications & Experience

• Any graduates / Digital Marketing / Business Administration or related field.
• 10+ years of leadership experience in

  digital marketing across diverse industries

  (education, healthcare, FMCG, or related).
• Demonstrated success in

  multi-sector brand management

  and measurable business growth.
• Strong expertise in

  SEO, SEM, content strategy, analytics, and omni-channel marketing

  .
• Ability to

  balance multiple brands

  with creativity, strategy, and business acumen.

Why Join Firebird & Group Companies?

• Industry-best compensation package

  with performance-linked incentives.
• Rare opportunity to

  spearhead digital marketing across three industries – education, healthcare, and food products

  .
• Work in an environment that values

  innovation, autonomy, and leadership impact

  .
• Access to cross-sector exposure, international networks, and industry collaborations.

How to Apply / Get Connected

resume, portfolio, and a brief digital strategy proposal

• HR Department

  – 📧 hr@firebird.ac.in | 📞 +91 93634 96148

• Director, Firebird Institute

  – 📧 director@firebird.ac.in | 📞 +91 99009 36467