Head of Digital Marketing

As a Marketing Head at Vutto, a disruptive startup in the used two-wheeler market in India, you will play a crucial role in shaping the brand's strategies and ensuring its growth and success. Based in New Delhi, this full-time on-site position will require you to lead various marketing initiatives aimed at enhancing brand awareness, driving customer loyalty, and increasing market penetration. Your responsibilities will include developing and executing brand strategies, overseeing marketing campaigns, conducting market research, and analyzing brand performance metrics. Collaborating closely with cross-functional teams, you will work towards maintaining brand consistency and enhancing customer engagement. Key tasks will involve managing social media platforms, running affiliate programs, creating impactful YouTube videos, and setting up influencer-led campaigns. You will also be responsible for scaling up SEO, SEM, and AdWords efforts, as well as deepening the understanding of consumer behavior to refine Vutto's offerings and value proposition. Additionally, you will collaborate with the tech team to enhance website user experience, optimize customer funnels, and craft compelling narratives across communication channels. A key aspect of the role will be to explore innovative ways to scale the brand and drive growth beyond the current scope. This role offers an exciting opportunity for early-stage involvement in a growing organization, providing room for experimentation and professional development. Successful performance in this role can lead to expanded responsibilities and potential progression into a leadership position over time. Furthermore, the role comes with ESOPs that have the potential to be life-changing, especially if Vutto achieves significant success and impact in the market.,