Head of Digital Marketing

As the Head of Digital Marketing at Challenger App, your role is crucial in driving the marketing strategies and initiatives of the company. Your responsibilities will include: - Overseeing marketing strategies to enhance brand visibility and engagement - Managing social media marketing campaigns to reach and engage with the target audience effectively - Leading lead generation efforts to drive customer acquisition and conversions - Analyzing web analytics to assess the performance of marketing campaigns and optimize for better results To excel in this role, you should possess the following qualifications: - Digital Strategy and Marketing skills to develop effective digital marketing campaigns - Social Media Marketing expertise to create engaging content and interact with the audience on social platforms - Experience in Lead Generation to drive customer acquisition through various channels - Proficiency in Web Analytics to track and analyze website performance metrics - Strong analytical and strategic thinking abilities to evaluate data and make informed marketing decisions - Excellent communication and leadership skills to collaborate with cross-functional teams and drive marketing initiatives forward - Bachelor's degree in Marketing, Business, or related field to provide a solid foundation in marketing principles - Experience in the education or tech industry is a plus, showcasing your understanding of the target market and industry trends Challenger App is an edtech platform in Kochi, dedicated to empowering students for competitive exams through comprehensive learning solutions and gamified experiences. With over 1 million downloads, the company is committed to making exam preparation engaging and result-oriented. As the Head of Digital Marketing at Challenger App, your role is crucial in driving the marketing strategies and initiatives of the company. Your responsibilities will include: - Overseeing marketing strategies to enhance brand visibility and engagement - Managing social media marketing campaigns to reach and engage with the target audience effectively - Leading lead generation efforts to drive customer acquisition and conversions - Analyzing web analytics to assess the performance of marketing campaigns and optimize for better results To excel in this role, you should possess the following qualifications: - Digital Strategy and Marketing skills to develop effective digital marketing campaigns - Social Media Marketing expertise to create engaging content and interact with the audience on social platforms - Experience in Lead Generation to drive customer acquisition through various channels - Proficiency in Web Analytics to track and analyze website performance metrics - Strong analytical and strategic thinking abilities to evaluate data and make informed marketing decisions - Excellent communication and leadership skills to collaborate with cross-functional teams and drive marketing initiatives forward - Bachelor's degree in Marketing, Business, or related field to provide a solid foundation in marketing principles - Experience in the education or tech industry is a plus, showcasing your understanding of the target market and industry trends Challenger App is an edtech platform in Kochi, dedicated to empowering students for competitive exams through comprehensive learning solutions and gamified experiences. With over 1 million downloads, the company is committed to making exam preparation engaging and result-oriented.