Head of Digital Marketing

7 years

0 Lacs

Posted:2 days ago| Platform: Linkedin logo

Apply

Work Mode

On-site

Job Type

Full Time

Job Description

Digital Marketing Head / Team Lead

This is a leadership role where you will guide a small digital team, take ownership of performance, and scale our paid marketing across multiple international markets.

Key Responsibilities

Google Ads Leadership (Primary Responsibility)

  • Lead end-to-end strategy and execution of

    Google Ads (Search, Shopping, Performance Max, Display & YouTube)

    .
  • Manage and optimise large-scale budgets with focus on ROAS, CAC, AOV & revenue growth.
  • Oversee

    Shopping feed optimisation, Merchant Center, and Shopify product feed

    management.
  • Implement advanced

    Smart Bidding strategies

    (tROAS, Maximize Conversion Value, tCPA).
  • Perform weekly & monthly campaign audits, creative testing, and bid strategy refinement.

Digital Marketing Strategy & Execution

  • Develop and lead the overall digital growth plan for international markets (primarily USA).
  • Drive performance across paid channels—Google Ads (primary), Meta Ads, remarketing, and other funnels.
  • Collaborate with content, creative, and landing page teams to improve CTR, CVR and LTV.
  • Monitor pixel tracking, GA4 analytics, UTMs & marketing attribution accuracy.
  • Constantly analyse competitor strategies, market trends & customer behaviour.

Team Leadership

  • Manage a small digital team of 2–4 members (ads, design, content).
  • Set monthly KPIs, monitor team performance & provide strategic direction.
  • Improve team execution quality, processes, reporting standards and campaign hygiene.

Required Skills & Experience

  • 5–7 years experience

    in digital marketing for

    international e-commerce brands

    (USA preferred).
  • Must be

    exceptional

    in Google Ads with proven success in scaling e-commerce revenue.
  • Strong experience in

    Shopping Ads, Performance Max, Merchant Center & Shopify feeds

    .
  • Expert in

    GA4, GTM, conversion tracking, attribution & audience strategies

    .
  • Ability to analyse large datasets and present actionable performance insights.
  • Strong communication, leadership, decision-making & team management skills.
  • Experience handling budgets of USD $20K–$100K+ monthly (or similar).

Good to Have (Optional)

  • Working knowledge of Meta Ads / TikTok Ads for e-commerce.
  • CRO understanding (A/B testing, LP optimisation).
  • Experience with email automation tools (Klaviyo, Mailchimp).
  • Google Ads Certifications.


Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview
cta

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

coding practice

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

RecommendedJobs for You

noida, uttar pradesh, india

noida, uttar pradesh, india