Head of Digital Marketing

Digital Marketing Head / Team Lead

This is a leadership role where you will guide a small digital team, take ownership of performance, and scale our paid marketing across multiple international markets.

Key Responsibilities

Google Ads Leadership (Primary Responsibility)

• Lead end-to-end strategy and execution of

  Google Ads (Search, Shopping, Performance Max, Display & YouTube)

  .
• Manage and optimise large-scale budgets with focus on ROAS, CAC, AOV & revenue growth.
• Oversee

  Shopping feed optimisation, Merchant Center, and Shopify product feed

  management.
• Implement advanced

  Smart Bidding strategies

  (tROAS, Maximize Conversion Value, tCPA).
• Perform weekly & monthly campaign audits, creative testing, and bid strategy refinement.

Digital Marketing Strategy & Execution

• Develop and lead the overall digital growth plan for international markets (primarily USA).
• Drive performance across paid channels—Google Ads (primary), Meta Ads, remarketing, and other funnels.
• Collaborate with content, creative, and landing page teams to improve CTR, CVR and LTV.
• Monitor pixel tracking, GA4 analytics, UTMs & marketing attribution accuracy.
• Constantly analyse competitor strategies, market trends & customer behaviour.

Team Leadership

• Manage a small digital team of 2–4 members (ads, design, content).
• Set monthly KPIs, monitor team performance & provide strategic direction.
• Improve team execution quality, processes, reporting standards and campaign hygiene.

Required Skills & Experience

• 5–7 years experience

  in digital marketing for

  international e-commerce brands

  (USA preferred).
• Must be

  exceptional

  in Google Ads with proven success in scaling e-commerce revenue.
• Strong experience in

  Shopping Ads, Performance Max, Merchant Center & Shopify feeds

  .
• Expert in

  GA4, GTM, conversion tracking, attribution & audience strategies

  .
• Ability to analyse large datasets and present actionable performance insights.
• Strong communication, leadership, decision-making & team management skills.
• Experience handling budgets of USD $20K–$100K+ monthly (or similar).

Good to Have (Optional)

• Working knowledge of Meta Ads / TikTok Ads for e-commerce.
• CRO understanding (A/B testing, LP optimisation).
• Experience with email automation tools (Klaviyo, Mailchimp).
• Google Ads Certifications.