Head of Digital Marketing

Key Responsibilities

Strategy & Leadership

• Develop and implement a full-funnel digital marketing strategy aligned with revenue goals.
• Manage and optimize the digital marketing budget to maximize ROAS.
• Lead, mentor, and evaluate the performance of the digital marketing team.

Performance Marketing & Marketplace Management

• Drive D2C performance through paid campaigns on Google and Meta.
• Lead marketplace strategy for Amazon, Flipkart, and other platforms, including listing optimization, A+ Content, and marketplace ads.
• Monitor CAC, CLTV, and other key metrics for profitable scaling.

Social Media, Content & Design

• Own the brand voice and guide teams to produce high-quality content and creatives.
• Develop monthly content calendars balancing education, brand storytelling, and promotions.
• Maintain visual and message consistency across social media, website, email, and ads.

Influencer & Community Marketing

• Build and manage an influencer marketing program with niche creators.
• Oversee partnerships, negotiations, campaign execution, and performance tracking.
• Measure influencer ROI through traffic, coupon usage, and affiliate sales.

Ideal Candidate Profile

• Proven success in scaling digital revenue and managing significant marketing budgets.
• Strong expertise with Amazon Seller Central, Amazon Ads, and marketplace ecosystems.
• Technical proficiency in GA4, Google Ads, Meta Business Manager, and SEO tools like SEMrush/Ahrefs.
• Strong creative eye with the ability to evaluate and improve design and copy.
• Analytical, target-oriented, and strong in communication and stakeholder management.

Key Performance Indicators (KPIs)

Primary Business Metrics (40%)

• Month-on-month growth in digital revenue.
• Achieving blended ROAS of 4.0x or higher.
• Maintaining profitable CAC.

Marketplace Metrics (25%)

• Optimized ACOS for Amazon/Flipkart ads.
• Improved organic ranking for top keywords.
• Growth in positive reviews and ratings.

Brand & Social Metrics (20%)

• Engagement rate above 3%.
• Month-on-month growth in reach and impressions.
• Increased video view-through rate (>50%).

Team & Operational Metrics (15%)

• Meeting creative output and content targets.
• Faster turnaround time from campaign idea to launch.