Search Engine Optimization Specialist

Job Description

USA Fashion Brand, The Dress Outlet is seeking a results-driven SEO Manager with 3–5 years of experience to lead our organic growth strategy in the fashion e-commerce space. candidate must have experience in handling international clients calls.Key Responsibilities:Develop and execute a comprehensive SEO strategy for the fashion e-commerce website.Conduct regular keyword research, competitor analysis, and market trend reviews.Optimize on-page elements (meta tags, product titles, descriptions, alt texts, internal linking).Oversee and improve technical SEO, including site structure, page speed, mobile optimization, and crawlability.Collaborate with the content and product teams to create SEO-friendly landing pages, blogs, and collection pages.Monitor organic performance metrics using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.Manage and report on key SEO KPIs: organic traffic, bounce rate, CTR, conversions, and keyword rankings.Build and maintain a backlink strategy through outreach, PR collaboration, and partnerships.Work with developers to implement SEO best practices during site updates or redesigns.Requirements:3–5 years of SEO experience, preferably in a fashion or lifestyle e-commerce environment.Hands-on experience with SEO tools: Ahrefs, SEMrush, Screaming Frog, GA4, GSC, Yoast/RankMath.Strong understanding of e-commerce platforms like Shopify, Magento, WooCommerce, or similar.Familiarity with fashion seasonal trends, consumer journeys, and product lifecycle online.Excellent analytical, reporting, and communication skills.