Head of Digital Marketing

Company

Location

Overview

responsible for developing, implementing, and managing digital marketing

campaigns that promote our company and its products/services. You will play a

crucial role in enhancing brand awareness within the digital space as well as driving

website traffic and acquiring leads/customers.

Role Overview:

We are seeking an experienced and results-driven Digital Marketing Head to lead

and execute our digital marketing strategies. This role requires a strategic thinker

with hands-on expertise in inbound marketing, paid advertising, and customer

nurturing to drive measurable business outcomes. The ideal candidate will focus on

increasing subscriber growth, generating qualified sales leads, and fostering lead

nurturing and retention.

Key Responsibilities:

Strategy & Execution:

● Develop and execute comprehensive digital marketing strategies aligned

with business goals.

● Lead inbound marketing efforts, including content creation, lead

generation, and lead nurturing campaigns.

● Oversee and implement SMM (Social Media Marketing), SMO (Social

Media Optimization), SEM (Search Engine Marketing), and SEO

(Search Engine Optimization) strategies.

Paid Advertising & Campaign Management:

● Manage and optimize PPC campaigns (Google Ads, social media ads, and

other paid channels) to achieve maximum ROI for the products under

development and launch.

● Design and execute email marketing and affiliate marketing campaigns

to boost engagement and conversions.

Content & Context Marketing:

● Create and manage a content marketing strategy that drives traffic,

engagement, and leads.

● Ensure alignment of content with market trends and audience needs.

Customer Nurturing & Data Analysis:

● Lead efforts in customer relationship management (CRM), customer

nurturing, and conversion rate optimization (CRO) to maximize

retention and lifetime value.

● Use data-driven insights for performance analysis, campaign optimization,

and strategic decision-making.

● Leverage Generative AI tools to scale content creation and enhance

marketing effectiveness.

Deliverables:

1. Subscriber Growth: Implement strategies to increase our subscriber base

month-over-month.

2. Monthly Sales Leads: Consistently generate and deliver qualified leads to

the sales team.

3. Lead Nurturing & Retention: Design and execute programs to nurture

leads and improve customer retention rates.

Required Qualifications:

● Proven track record of 10+ years in digital marketing with a focus on

strategy and execution.

● Expertise in PPC campaigns, SEO/SEM, email marketing, and content

marketing.

● Strong knowledge of CRM systems, CRO techniques, and marketing

automation tools.

● Exceptional analytical skills and the ability to translate metrics into actionable

insights.

● Excellent leadership, communication, and team collaboration skills.

Preferred Skills:

● Certification in Google Ads, HubSpot, or related platforms.

● Expertise in advanced analytics tools like Google Analytics, Tableau, or Power

BI.

● Knowledge of emerging technologies, especially on AI.

● Understanding of affiliate marketing and partnership strategies.