Head of Digital Marketing

• Define, build, and constantly evolve IIDE’s brand identity, tone, and visual language.
• Lead the ideation and execution of integrated marketing campaigns that are bold, emotional, and memorable.
• Own content strategy across platforms – web, social, email, offline, events, and more.
• Collaborate with internal and external creative teams, production houses, and influencers to deliver high-quality creatives.
• Conceptualize and oversee video, motion graphics, visual storytelling, and design across media.
• Establish brand guidelines and ensure consistency across all touchpoints and departments.
• Spearhead thought leadership, awards, and brand partnerships to elevate IIDE’s public presence.
• Turn marketing into a cultural voice – from memes to masterclasses to storytelling formats that drive community and engagement.
  

• Champion audience-first creative thinking rooted in research and behavior.
• Reimagine customer journeys with a creative lens – from ads to landing pages to nurturing flows.
• Explore new creative formats (AI, AR, personalization, etc.) to push boundaries.
• Implement feedback loops from learners to evolve communication continuously.
  

• Guide a lean performance team to support creative campaigns with targeted media strategies (Google Ads, Meta Ads, etc.).
• Track and report campaign effectiveness, using insights to refine creative messaging further.
• Work with digital teams to ensure SEO, SEM, and analytics align with brand positioning.
• Collaborate with web and product teams to elevate storytelling on the site and across digital properties.
  

• Lead, mentor, and grow a multidisciplinary team of 25+ across content, design, video, social, and growth.
• Build a culture of experimentation, creativity, and execution excellence.
• Collaborate with sales, product, and academic teams to bring the brand voice into every layer of the learner experience.
  

Requirements

• 10+ years of experience in brand marketing, content, creative strategy, or integrated campaigns.
• Portfolio of high-impact brand campaigns across video, social, digital, and offline.
• Experience managing large creative teams or cross-functional marketing squads.
• Deep understanding of Gen Z and millennial content formats and behaviors.
• Strong creative judgment, storytelling ability, and a user-centric mindset.
  

• Familiarity with performance marketing, and the ability to brief and interpret results from digital teams.
• Understanding of UI/UX principles and content-led website optimization.
• Experience in education, media, lifestyle, or consumer-first industries.
  

• Basic knowledge of tools like Figma, Premier Pro, or creative suites.
• A POV on emerging platforms and trends