Head - Marketing & Sales

The Head of Marketing and Sales will drive business growth through strategic marketing, business development, and sales leadership in the competitive liquor packaging segment. Your role requires strong industry knowledge, B2B sales understanding, and managing key accounts while exploring new market opportunities, especially with liquor manufacturers, bottlers, and distribution networks. As the Head of Marketing and Sales, you will be responsible for developing and implementing long-term marketing and sales strategies aligned with business goals. Identifying market trends, customer needs, and the competitive landscape in the liquor closures sector will be key aspects. You will also drive brand positioning and differentiation in the B2B packaging segment. In terms of sales management, you will lead national and export sales for plastic liquor caps, maintain relationships with liquor companies, bottlers, and OEMs, and manage the entire sales cycle from lead generation to closure and post-sales service. Defining and tracking sales KPIs, targets, pricing strategies, and profitability margins will be crucial for success. Your responsibilities will also include creating product awareness, promoting innovative closure solutions, planning and executing B2B marketing initiatives, and developing product brochures, technical content, and customer presentations. Collaborating with R&D and production, identifying and launching new cap variants, and conducting competitor benchmarking and customer satisfaction surveys will be part of your role in product and market development. Additionally, you will lead and mentor the marketing and sales team, coordinate with production, quality, and supply chain for timely order fulfillment, and interface with external vendors, advertising agencies, and industry bodies. Your deep knowledge of liquor industry packaging standards, B2B technical sales experience, negotiation skills, networking abilities, and strategic thinking with data-driven decision-making will be essential for this role. Educational qualifications required include a Bachelor's degree in Engineering, Packaging Technology, or a related field, with an MBA in Marketing/Sales preferred. You should have 5-6 years of marketing and sales experience, with a minimum of 3 years in a leadership role in plastic packaging, closures, or the liquor industry supply chain. Key performance metrics will include revenue and profitability growth, new customer acquisition and retention, product penetration, market share, brand visibility in target markets, and innovation adoption. This full-time, permanent role offers benefits such as cell phone reimbursement, a flexible schedule, and leave encashment. The ability to commute or relocate to Dharwad, Karnataka, is preferred, along with a willingness to travel up to 50%. The work location is in person.,