Head – Growth Marketing

About the Role:

The Growth Marketing Head will lead the bank’s Growth Strategy and drive scalable, data driven customer acquisition, retention and revenue growth though Brand, Content, SEO, GEO, ASO & Performance and manage the digital ecosystem (including the website, blogs and E-mail). The candidate must have in-depth marketing experience and a passion for digital technologies to own the entire growth marketing funnel- from awareness and acquisition to engagement and monetization. She/He will work closely with different teams to design and execute experiments that accelerate business growth and ensure consistency through all digital marketing channels.

This role demands a unique combination of analytical rigor, creative thinking, leadership and a deep understanding of the financial services landscape.

Job Responsibilities:

Growth Strategy & Leadership

• Develop and execute bank’s growth marketing strategy aligned with the bank’s overall business goals.
• Identify, prioritize and optimize customer acquisition and retention channels.
• Collaborate cross-functionally with Product, Analytics and Business teams to capitalize on growth opportunities and increase client satisfaction through cohesive strategies
• Own the growth marketing budget- Optimize ROI across campaigns and initiatives
• Drive growth of platforms leveraging content and SEO marketing and drive the brand, content and SEO strategy

Customer Acquisition and Activation

• Drive digital acquisition, activation, retention and monitor competition.
• Lead Performance marketing efforts across paid, organic and referral channels (eg Google Ads, Meta, LinkedIn, SEO, GEO, ASO and Affiliates)
• Develop segmented acquisition campaigns for different customer personas to create and maintain high levels of customer interaction
• Oversee social media accounts, manage and improve online content, considering SEO and Google Analytics
• Optimize lead scoring, CRM workflows and automation systems for conversion efficiency.
• Manage end to end funnel of conversion in collaboration with inside sales team of the Bank where required

Retention and Engagement

• Analyse user behaviour (heat map / click stream data / drop off data) and key business problems to identify opportunities
• Design and execute personalized lifecycle programs (email, push notifications, in-app communication) to increase engagement.
• Define and manage key business events for campaign targeting and retargeting.
• Track campaign wise conversions across segments & campaigns modes (campaign analysis, AB testing, funnel optimization)
• Develop loyalty and referral programs

Education, Work Experience, Key Skill Set Requirements:

• MBA from a Tier 1 / Tier 2 Business School
• 14-18 years of proven experience in growth marketing, digital marketing or performance marketing with significant focus on financial services, fintech or consumer tech
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Strong analytical and data driven decision making skills; proficiency with performance analytics and attribution.
• Hands on experience with SEO/SEM, Google Analytics, campaigns and CRM software
• Strong leadership, communication and stakeholder management skills.