GTM Automation & Pipeline Manager

About ScaleKraft

ScaleKraft is a creative growth partner for SaaS, AI, healthtech, and tech startups.

We craft high-impact explainer videos, product demos, and launch campaigns that drive conversions.

GTM Automation & Pipeline Manager

THIS IS A FULL-TIME, IN-HOUSE ROLE — AGENCIES/FREELANCERS, PLEASE DO NOT APPLY.

The Opportunity

directly with the founders

• Identify the right prospects.
• Automate and optimize outbound campaigns.
• Keep our CRM and pipeline clean, accurate, and revenue-focused.
• Stay

  ahead of the curve

  with the latest Clay updates, deliverability practices, and GTM automation strategies.

qualified meetings, growth, and revenue

What You’ll Do

1. Lead Sourcing & Data Management

• Build targeted, high-quality prospect lists in

  Clay

  based on ICP filters (industry, funding stage, geography, tech stack).
• Use enrichment tools to add verified contact details, job titles, and company insights.
• Ensure

  data hygiene

  : remove duplicates, invalid contacts, and role-based emails.
• Maintain a consistent flow of new, qualified leads every week to keep campaigns running.

2. Outreach & Deliverability

• Manage

  Smartlead

  (or equivalent) for campaign setup, sequencing, inbox warm-up, and inbox/domain rotation.
• Monitor and maintain domain health — set up and regularly check

  SPF/DKIM/DMARC

  records, bounce rates, spam complaints, and sender reputation.
• Run

  A/B tests

  for subject lines, hooks, CTAs, and sending times — document results and scale winning variations.
• Continuously monitor reply rates and make adjustments to improve deliverability and engagement.

3. Messaging & Personalization

• Collaborate with founders to create targeted outreach messaging for different ICP personas (SaaS, AI, healthtech).
• Build

  multi-channel flows

  that combine email + LinkedIn touches for higher response rates.
• Personalize high-value prospect messaging with funding events, product updates, or relevant news triggers.
• Maintain a

  tested message library

  for quick deployment of new campaigns.

4. CRM & Pipeline Management

• Keep CRM

  accurate and up-to-date

  : every lead, deal stage, and follow-up must be recorded.
• Set and enforce

  SLAs

  for responding to positive replies and warm leads.
• Implement revival cadences for no-shows, stalled opportunities, and past warm leads.
• Work with founders to ensure pipeline visibility and reporting accuracy.

5. Automation & Integrations

• Use

  Zapier/Make

  to connect Clay, Smartlead, CRM, and calendar tools for a seamless workflow.
• Automate repetitive processes such as lead entry, data enrichment, follow-ups, and meeting reminders.
• Test and maintain automations to prevent lead loss or workflow errors.

6. Reporting & Insights

• Produce a

  weekly GTM dashboard

  tracking:
• Leads added
• Reply rate
• Positive replies
• Meetings booked
• Opportunities created
• Analyze data to identify trends, optimize targeting, and improve sequence performance.
• Present recommendations to founders for faster, more efficient pipeline growth.

7. Collaboration

• Work closely with the founders on

  ICP refinement

  , outreach strategy, and offer positioning.
• Coordinate with the creative team to provide

  case studies, explainer videos, and other sales assets

  for campaigns.
• Support LinkedIn outreach with founder-led engagement prompts, curated connection requests, and comment strategies.

What We’re Looking For

• Proven experience

  in outbound lead generation for B2B (SaaS, agency, or similar).
• Hands-on expertise with

  Clay, Smartlead, Apollo, or similar tools

  .
• Strong knowledge of

  email deliverability best practices

  .
• CRM experience (HubSpot, Pipedrive, Breakcold or similar).
• Proficient with

  automation tools

  (Zapier, Make).
• Analytical, proactive, and results-driven — you spot patterns and act on them.
• Excellent written English and attention to detail.

What We Offer

• Competitive

  base salary + performance bonuses

  .
• Full ownership of your GTM automation and pipeline function.
• Direct access to founders — your ideas get implemented, fast.
• The latest GTM tools and ongoing training.
• A

  clear growth path

  as we scale the agency.

This is a full-time, in-house role

build, optimize, and scale