Growth & Partnerships Manager

Location: Andheri (W) ,

Job Summary

We’re the world’s only publicly listed sleepwear brand—but that’s just where the story begins. Where conventional fashion leaves off at 8 PM, we pick up—and dress you until 8 AM. With over 30 years of shaping fashion and comfort across India, SWEET DREAMS is now entering its most exciting chapter yet.

We don’t design for runways.

We design for bedrooms, balconies, slow mornings, and self-care Sundays.

If you live for brand storytelling, dream up events that actually get talked about, and love building buzz through influencers, creators, and IRL experiences—this role was made for you.

We’re not looking for a behind-the-scenes planner. We want a do-it-all, boots-on-ground, buzz-generating brand builder who can turn a store launch into a moment, a coupon drop into a citywide hook, and a Pyjama Party into the talk of the town.

You’ll work directly with the founders and creative team to shape the offline presence of India’s most exciting sleepwear brand.

KPIs

Events & Experiential Marketing

• Lead

  store launches

  , retail pop-ups, society-level activations, and signature events like

  Pyjama Parties

• Plan and execute immersive, high-impact brand experiences that feel more like cultural moments

  than standard events
• Own

  end-to-end production

  — from vendor sourcing (food, décor, AV) and budgeting to influencer invites, guest experience, and event-day execution
• Build

  community-led engagement

  across residential societies, retail hubs, clubs, and micro-communities
• Arrange content capture (photos, videos, BTS) from each event for digital amplification and PR

Hyperlocal Marketing & Retail Collaborations

• Partner with retail stores (EBOs), fashion brands, and lifestyle categories for

  hyperlocal co-marketing initiatives

• Engage with local communities to distribute exclusive coupons and drive measurable in-store footfall

• Lead sampling activations

  , cross-brand tie-ups, and neighborhood campaigns that boost reach and recall
• Collaborate with design and brand teams to deploy timely marketing materials across stores, society spaces, and community touchpoints

Content & Influencer Partnerships

• Negotiate and brief creators across Instagram, YouTube, and Shorts for content-rich collaborations
• Lead

  sponsored content campaigns

  and exclusive video partnerships with creators and media outlets
• Track

  content performance, engagement, and ROI

  — with a keen eye on retention, conversions, and brand buzz
• Work with juniors to identify the right creators for specific campaigns based on season, region, and persona

Platform & Co-Branded Marketing

• Source and negotiate

  co-branded partnerships

  with marketplaces (e-comm, deals, coupon sites, content platforms)
• Craft exclusive drops, sampling collaborations, and platform-led campaign moments
• Maintain ongoing relationships with platform category teams and external brand marketing heads
• Track competitive collabs and maintain a repository of brand-partner best practices

• Own campaign/event

  costings

  —plan, allocate, and re-allocate spends to where the return is provable.
• Build

  vendor scorecards

  ; run competitive bidding to drive

  cost/asset

  and

  cost/footfall

  down without compromising quality.

• Handle negotiations and dealmaking

  with influencers, mall management, external vendors to get the best bang for buck for company. Be savvy with your numbers!
• Set and monitor benchmarks in physical retail (

  Visitor counts,

  ,

  CPA, CAC vs. AOV/LTV

  ); run geo/time-window lift tests.
• Report

  Budget vs. ROI

  with clear “start/stop/scale” recommendations; keep Finance synced on payouts and burn.
• Be ruthlessly

  bang-for-buck

  focused—every rupee should move

  awareness, consideration, or sales

  .

Qualifications

• 4–10 years in marketing for consumer brands (fashion/apparel or lifestyle preferred).
• Speak as many

  numbers in a day as you speak words

• Are confident shooting on camera and know how to connect through performance and voice.
• You’re a

  doer with a bias to action

  — you can go from insight → plan → execution without waiting for hand-holding.
• You’ve worked in

  growth/product marketing

  roles at high-velocity brands and understand funnel obsession.
• You’re

  a dealmaker

  — you write like a human, not a template, and can persuade with clarity.
• You have a

  strong understanding of

  customers— especially the aspiring professionals in India’s Tier 1–3 landscape.
• You understand

  how AI works

  , and how to apply tools like ChatGPT, Notion AI, Synthesia, etc. in your daily growth playbook.
• You thrive in ambiguity, love solving problems, and think like a

  mini-founder

  , not just a marketer.
• Bonus: Experience travelling across India visiting stores and for brands.