What Do We Do
ShopDeck helps e-commerce merchants set up and manage their D2C storefront“profitably”.
Proposition For Merchants
D2C selling made as easy as selling on e-com marketplacesWhy build this?
- India’s D2C wave has been limited to venture-funded D2C brands today
- The art of selling on your own website is not democratised. There are ~500k-1M sellers who can sell D2C but can at best sell on marketplaces
- Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization
- Shopify / Status-quo software solve for work-flow management of storefront but don’t do enough on “helping” merchants sell well!
Our proposition
We have a software + services proposition for the merchant with the goal of optimising for the merchant's profitability.Our product is an all-in-one software stack that gives merchants everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, Communication. Our services layer works on top of this software stack to achieve profitability for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand
As Well
- Marketing manager (“top of the funnel”)
- Category manager (“products/merchandising”)
- Product manager (“website/app metrics”)
- Ops manager (“shipping metrics”)
Our services layer measures metrics across all these buckets to optimise and take appropriate actions for merchant’s profitability.Over time, the goal is to productize our services layer - which we believe will move the baseline of what merchants expect from a storefront software.
Team And Scale
We’re at ~$4.5M ARR and had hit profitability earlier in the year. We’ve recently raised series-B from led by Bessemer Venture Partners (who had famously led Series A for Shopify in 2010) with participation from Elevation Capital, General Catalyst (fka Venture Highway) and Chiratae Ventures.
Founders
- Rishabh Verma
- Harmin Shah
Role Charter: Growth Manager (Category & Revenue)
Role Overview
As a Growth Manager, you will lead the success, profitability, and strategic growth of a portfolio of 50+ D2C brands, ensuring they reach optimal revenue targets and category potential. You will manage a team of 4-5 individuals, instilling discipline and quality across processes while making strategic decisions to address complex problems and drive brand success.
Key Responsibilities
- Own and drive the revenue growth and strategic success of 50+ D2C brands, acting as a primary business leader for the category.
- Lead and manage a team of 4-5 members, ensuring process rigour, quality, and disciplined execution.
- Strategic Problem-Solving
- Foster strong client relationships, putting client needs first and providing exceptional service to drive brand loyalty and satisfaction.
- Cross-Functional Collaboration
- Scaling D2C Brands
Key Competencies & Skill Sets
- Analytical Problem-Solving
- Leadership & Team Management
- Client-Centric Approach
- High Ownership & Accountability
- Effective Communication
Location:
- Work from Office, Bangalore
- 6-day role
Ideal Candidate Profile
- 1-5 years in a category management role, with at least 6 months of team handling experience.
- Graduate from a Tier-1 (IIT, BITS, NITs) or Tier-2 MBA college, or a premium institution with excellent academics.
- Strong analytical, presentation, and communication abilities, with a motivation to drive disciplined actions and achieve results.
- Demonstrated ability to plan, prioritise, and delegate tasks, with a proactive approach to driving team success.
- Exceptional interpersonal and relationship-building skills to deliver high-quality client experiences and account management.
Skills: d2c,business growth strategies,growth management
