Job
Description
Role: - Growth Manager / Marketing Manager(Gurgaon) Experience - 3 to 6 years About US: It is India’s emerging HR media platform, building the country’s most engaged community of HR professionals and industry leaders. We go beyond articles and news to connect HR minds through curated content, peer-led discussions, and high-value events—both online and in person. We’re looking for a results-driven Growth Manager / Marketing Manager who’s passionate about building and scaling digital communities, driving user growth, and orchestrating community-centric events. If you love owning the full funnel from awareness to advocacy and want to help shape the future of HR engagement in India, we want you on our team! Growth Strategy & Execution · Develop and execute growth strategies to rapidly increase platform users, newsletter subscribers, and community members. · Design, run, and optimize digital campaigns across LinkedIn, Twitter, email, and other relevant channels. · Build growth loops using referrals, viral campaigns, and partnerships with HR influencers and organizations. · Launch, grow, and engage our online community (WhatsApp, Slack, or custom platform). · Curate discussions, member spotlights, AMAs, and peer-driven content to foster an active, close-knit network. · Drive user-generated content and facilitate member contributions. Content-Led Marketing · Collaborate with the editorial team to create, distribute, and repurpose high-impact content (articles, interviews, polls, videos) that sparks conversation and sharing. · Ensure all content drives traffic to community, events, and newsletter sign-ups. · Strategize, Lead and Execute SEO initiatives · Lead content partnerships, guest post exchanges, and influencer collaborations. Events Management (Digital & IRL) · Plan, promote, and execute regular virtual and physical events: webinars, roundtables, meetups, and networking Sessions · Coordinate event logistics, speaker outreach, and post-event content distribution (recaps, recordings, highlight) · Drive event attendance, engagement, and post-event community growth. Analytics & Optimization · Track, analyze, and report on key growth and engagement metrics (traffic, sign-ups, active users, event participation, referrals). · Use data to iterate on campaigns, community programs, and event formats for continuous improvement. · Monitor market trends and competitor activity to spot new growth opportunities Ideal Candidate profile · 3–6 years’ experience in digital marketing, growth, community management, or events—preferably in a media, start-up or HR-focused environment. · Demonstrated success in building online communities or running high-impact campaigns from scratch. · Strong understanding of content marketing, social media growth tactics, and digital event management. · Highly data-driven; skilled with analytics tools (Google Analytics, etc.) and CRM/email platforms. · Excellent written and verbal communication; comfortable representing the brand in public, online and offline. · Creative, hands-on, proactive, and thrives in a startup/scale-up environment. · Passion for HR, people practices, or community building is a plus. Show more Show less
