Group Head - Digital

Overview Of Job

Reporting Of The Role

3 Best Things About The Job

• You would be working in one of the most exiting agencies
• Client that supports and encourages innovative and exciting work
• Scope to work on various target segments
  

Measurement of success

In Three Months

• You would have complete knowledge of relevant categories.
• Total understanding of the various agency functions
• You would have been able to understand the client working style and deliver on their day-to-day requirements and start building relationships with the key decision makers within the current pipeline
  

In Six Months

• Demonstrate good understanding of clients’ business and challenges and ability to apply the knowledge in the formulation of campaign strategy and recommendation.
• Build a good relationship with clients, internal and external stakeholders, and partners
• Proactively drive the business initiatives and response to the client requirements & briefs.
• Have full understanding of what is happening on client’s business & work accordingly
• Ability to start leading long term & short-term media planning for the client
  

In 12 Months

• Established strong team and Client relationships and receive great feedback from co-workers and key client contacts
• Been the source of what’s new and emerging in media & technology to deliver new and innovative Client solutions
• Challenge briefs and constantly evolve our strategies to ensure we hit client KPIs and constantly take campaigns to the next level
• Planning & Strategy: Ensure holistic thinking is carried across channel planning and outcomes that can be clearly measured.
  

What Your Day Job Looks Like

• Plan and execute social media campaigns.
• Co-ordinate with internal and external stakeholders for creatives, content and copies.
• Interact with client for briefs, approvals and feedbacks
• Influencer marketing – Tap on opportunities with existing and new set of clients and pitch them ideas.
• Keep a tap on relevant trending topics to suggest real time social media posts and content around the same.
• Reporting and responding to queries on brands social media pages
  

What You Will Need

• At-least 6 years’ experience in media strategy / planning / execution / account planning
• Comfortable making & presenting annual, quarterly media strategy & plans.
• With an experience of various responsibilities within the media ecosystem. Should know offline marketing. Knowledge of digital marketing would be a plus.
• Go getter attitude, data analytics, communication skills, good logical reasoning, attention to detail, integrity, empathy, aptitude & dare for innovation.
• Working knowledge of all tools – TGI, BARC, MAP, IRS. Knowledge of digital tools (COMSCORE, Similarweb, Google trends, etc) would be a plus.
• Experience working with multiple stakeholders.
  

More About Wavemaker

About India