Group Head - Digital

As a Digital Media Planner at EssenceMediacom, located in Gurgaon, you will be responsible for planning digital media strategies for market-leading brands with a cult-like following. Your role will involve a deep understanding of digital media, including performance media such as search, social, and affiliates. Reporting to the Director - Digital, you will have the opportunity to work on a global stage with cult brands and play a key role in evangelizing tech innovation to drive efficiencies. In this role, you will work towards introducing digital channels across various media platforms and optimizing the performance media mix for existing clients. In the initial three months, you will collaborate with various stakeholders in the digital ecosystem and implement digital channels to enhance client performance. By the sixth month, you will have gained experience in pitching digital products to clients effectively and working with a diverse team of media buyers and planners. Within a year, you are expected to become a champion in digital marketing solutions, proficient in the latest trading techniques, and adept at managing partnerships with publishers and channel partners. Key Responsibilities: - Understand client objectives and industry trends for different product categories - Manage large teams for performance media from strategy development to client engagement - Develop partnership deals with key publishers and affiliates - Conduct regular client review meetings To excel in this role, you should possess: - Minimum 5-7 years of experience in digital media planning and buying - Strong communication and presentation skills - Knowledge of programmatic landscape and digital advertising technologies - Analytical skills for interpreting performance data - Interpersonal, problem-solving, and people management skills - Familiarity with latest digital advertising technologies EssenceMediacom, a leading WPP Media Brand, is known for its innovative approach to media planning grounded in analytics, insights, data, and technology. At WPP Media, we value our culture and core values, focusing on creativity, client experiences, and growth opportunities for our employees. Joining EssenceMediacom means being part of a dynamic team that is committed to delivering exceptional experiences for clients and fostering individual growth. As an employee, you will have access to global networks, learning opportunities, and a supportive work environment. If you are passionate about digital media planning, thrive in a fast-paced environment, and are dedicated to driving breakthroughs for global brands, we invite you to explore this exciting opportunity at EssenceMediacom. requisitionid:42169,