Group Head - Digital

3 best things about the job:

• Working on a cult brand and the global market the playfield
• Digital core to the business, but not e-business
• Evangelize Tech innovation to build efficiencies

• Work with all constituents of digital eco-system under one single roof
• Introduce digital channels across media and get the optimum performance media mix across existing clients

• Learnt about effectively pitching 360 digital products to clients
• Worked with a diverse team of media buyers and planners across 360-degree media and beyond

• Emerged as a coveted champion and go-to person on digital marketing solutions
• Proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners

Responsibilities:

• Understand client objectives, category/competitive trends for various product categories
• Ability to manage large teams on Performance (Biddable and Performance Display) for from strategizing to delivery and client engagement at Annual to regular reviews.
• Understand client objectives, category/competitive trends for various product categories
• Develop and strike partnership deals with key publishers and large affiliates
• Ability to steer client review meetings on regular basis

• Minimum 5-7 years in digital media planning and buying
• Excellent written and oral communication skills combined with outstanding presentation skills
• Understanding of programmatic landscape viz. Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc) Preferred
• Applied knowledge of 3rd party ad serving, website and tracking and associated technologies Preferred
• Intermediate to advanced analytical skills, specifically relating to performance data and metrics Preferred
• Strong interpersonal and communication skills
• Problem-solving skills
• Abreast with the latest technology that will affect digital advertising
• Worked closely with publisher partners to elevate industry standards in-line with client needs.
• Exposure to affiliate and programmatic technologies
• People managing skills