Government Relations Manager

Role Summary:

Barcode Entertainment is seeking a dynamic professional to lead and execute government tender participation, develop strategic relationships with ministries, public sector units (PSUs), and state departments, and drive influencer-led or media-oriented initiatives aligned with government campaigns. The role demands experience in public procurement, strong understanding of GEM/eProcurement platforms, and the ability to liaise with government stakeholders to unlock long-term partnerships.

Key Responsibilities:

Tender Identification & Execution:

• Scan government portals (GEM, eProcurement, CPPP, state sites) for relevant tenders (digital campaigns, influencer outreach, PR, creative services, etc.)
• Evaluate tender eligibility, compliance, and feasibility in coordination with internal teams (creative, finance, legal)
• Prepare and submit tender responses, including documentation, pricing, EMDs, and technical bids
• Track bid statuses, coordinate clarifications, and attend pre-bid meetings if required

Government Relationship Management:

• Build strong working relationships with key stakeholders in ministries (Tourism, Information & Broadcasting, Youth Affairs, etc.), PSUs, and government agencies
• Represent Barcode at government forums, industry events, and pitch meetings
• Identify opportunities to collaborate on national campaigns (e.g., G20, Digital India, Swachh Bharat, Startup India)

Strategy & Business Development:

• Create a pipeline of long-term government contracts and strategic projects
• Stay updated on upcoming budget allocations, flagship schemes, and central/state government marketing plans
• Identify avenues for Barcode’s services in government-funded creator initiatives, public messaging, or media partnerships

Compliance & Documentation:

• Ensure all registrations (GEM, MSME, NSIC, etc.) are valid and renewed
• Coordinate with CA/legal consultants for certificates and bid documents (turnover, GST, PAN, balance sheet, etc.)
• Maintain an organized repository of submitted bids, past experience certificates, and LoAs

Key Requirements:

• Experience:

  4–8 years in tendering or government business development, preferably in media/advertising/digital marketing

• Education:

  Graduate/Postgraduate in Business, Public Policy, or related field

• Knowledge:

• Government tendering process (GEM, eProcurement, CPP)
• Public-private partnerships, ESG mandates, CSR collaborations
• Digital marketing/media ecosystem is a strong advantage

Key Skills:

• Strong verbal & written communication (Hindi & English)
• Analytical mindset and attention to detail for tender documents
• Stakeholder management and public sector diplomacy
• Proficiency with MS Office, GEM/eProcurement portals, and compliance documentation

Preferred Qualities:

• Existing network in key government departments
• Prior experience winning government media tenders or executing PSU projects
• Entrepreneurial approach with ability to own outcomes end-to-end