GM Enterprise Sales - New Markets

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About Axestrack:

Axestrack is a leading digital logistics solutions provider to large scale manufacturing industries. We have a deep and strong presence in Indian cement industry with a clear product supremacy over other competitors. We currently work with most Indian cement players to digitize logistics through real-time visibility, control tower solutions, and advanced analytics.

We now want to replicate this success in international markets and take our cement logistics stack to Southeast Asia, Africa, and Latin America.

Role Overview

We are looking for a hands-on, initiative-led Go-to-Market leader to own our international expansion for the cement vertical.

This is a zero-to-one role, with clear focus split as:

- ~60% – Enterprise B2B sales & deal closures

- ~20% – Strategic evaluation of geographies & target customers

- ~20% – Building from scratch, leading initiatives, and creating a playbook

You will evaluate priority markets, own enterprise sales cycles with large cement manufacturers, and be accountable for converting at least one strategic customer within the first 6 months, while building a repeatable model for scale.

You will work closely with the Founders, Product, and Delivery teams and act as the face of Axestrack for global cement accounts.

Key Responsibilities

1. Enterprise B2B Sales & Business Development (~60%)

- Own end-to-end enterprise sales cycles in international markets:

- Prospecting and outreach

- Discovery and solutioning

- Commercial proposal and business case articulation

- Negotiation and closure

- Build and manage a target list of large cement producers and key logistics stakeholders in priority geographies.

- Lead consultative discovery with CXOs, supply chain/logistics heads, and plant/dispatch leaders to understand pain points in:

2. Market & Geography Evaluation (~20%)

- Evaluate and prioritize target regions such as Indonesia, Thailand, Southeast Asia, select African countries, and Latin America.

- Analyze each geography’s cement logistics model – plant-to-depot, depot-to-dealer, role of transporters, fleet mix, contractor ecosystem, and infrastructure.

- Assess overlap and similarity with Indian cement logistics to determine product fit and adaptation requirements.

- Build a country prioritization framework with clear rationale: market size, similarity to India, ease of doing business, regulatory landscape, and competition.

- Recommend entry sequences (which country, which customer profile, what offer first).

3. Initiative Ownership & Zero-to-One Leadership (~20%)

- Act as an entrepreneur inside Axestrack for international cement expansion – owning outcomes rather than just activities.

- Basic processes and templates for discovery, proposals, and pilot design.

- Proactively identify new initiatives (e.g., specific use cases, bundled offerings, pilot constructs) that can accelerate adoption in new markets.

- Operate with a high degree of ownership and independence

- Taking fast, informed decisions and adjusting course quickly

- Create a repeatable playbook for international cement logistics expansion that can be handed over to future team members (sales, presales, or regional leads).

Candidate Profile

Must-Have

- 3-10 years of experience in B2B enterprise sales / business development / solution selling.

- Proven track record of:

- Acquiring new enterprise logos (not only farming existing accounts).

- Running complex, multi-stakeholder sales cycles with CXO/VP-level decision makers.

- Comfort with solution/consultative selling, building business cases and ROI narratives.

- Experience working in initiative-driven or new market / new product contexts.

Good to Have

- Prior work or sales experience in Southeast Asia, Africa, or Latin America.

- Understanding of cement distribution/logistics (plants, depots, dealers, transporters, primary vs secondary movement).

- Familiarity with SaaS / subscription / per-unit commercial models.

Behavioral & Attitude Traits (Heavily Weighted)

- Go-getter, builder mindset – enjoys creating something new rather than managing a stable BAU portfolio.

- High ownership and bias for action – takes responsibility for outcomes, not just activities.

- Strategic yet hands-on – can think in frameworks but is equally ready to pick up the phone and close deals.

- Comfortable with ambiguity, limited information, and unstructured environments.

- Strong communication and storytelling capabilities in front of senior stakeholders.

Key Success Metrics (First 12–18 Months)

- Completion of a clear geo-evaluation and prioritization plan for target regions.

- At least 1 strategic cement customer converted (pilot or roll-out) within the first 6 months.

- Creation of a repeatable international expansion playbook for cement logistics.

- Healthy pipeline of qualified opportunities across 1–2 priority geographies for year 2.