General Manager Sales & Marketing

Job Description

# Functional Responsibilities: A. Strategic Leadership ● Develop and implement scalable business strategies aligned with company vision ● Set and monitor monthly and quarterly productivity frameworks ● Lead pre-launch market entry planning and territory expansion initiatives B. Team Management ● Directly supervise 7 SFDOs and indirectly manage 70 FDOs ● Conduct weekly performance reviews and strategic alignment meetings ● Motivate and guide teams while resolving field-level execution challenges ● Design incentive frameworks, recognition programs, and improvement strategies C. Business Development ● Drive ₹15 lakh monthly sales through tactical execution and field performance ● Assist in converting high-value clients and managing major accounts ● Build and maintain relationships with insurers, aggregators, and channel partners D. Training and Capability Building ● Lead product, process, and compliance training for SFDOs and FDOs ● Implement mentorship, onboarding modules, and upskilling frameworks ● Monitor team development progress and adapt training delivery accordingly E. Operational Oversight ● Supervise end-to-end operations, ensuring IRDAI compliance and SOP adherence ● Leverage CRM systems for field reporting, performance tracking, and customer onboarding ● Resolve client grievances and escalate issues with timely interventions F. Compliance and Reporting ● Submit detailed MIS reports on business performance, risks, and trends ● Ensure full adherence to internal policies, ethical conduct, and regulatory norms ● Maintain a structured documentation system for field operations and decision logs # Conclusion: The role of General Manager is vital in establishing the operational and sales backbone of Sure Growth Solution IMF Pvt. Ltd. before official market entry. The GM will be instrumental in aligning workforce readiness, sales productivity, and regulatory compliance to support a smooth launch. Upon board approval, the formal appointment letter, KPI metrics, and incentive scheme will be issued accordingly.