Job Title:
General Manager - Growth & Product Marketing (CREW)
Location:
Bangalore
Company:
Swiggy
Employment Type:
Full-Time
About CREW
CREW is a premium personal concierge service designed to simplify and elevate the everyday lives of time-starved professionals, entrepreneurs, and high-net-worth individuals. From errands to exceptional experiences, we’re redefining what convenience looks like. We’re now seeking a Growth & Product Marketing Manager to help us scale smartly and build deep, lasting relationships with our members.
Role Overview
We’re looking for a highly strategic and execution-focused
Growth & Product Marketing Manager
who can own both
acquisition and lifecycle initiatives
, while also driving
product adoption, frequency of use, and feature activation
. You will play a pivotal role in aligning growth goals with the user journey—from first touch to long-term loyalty.
Key Responsibilities
Growth Marketing
- Develop and manage omni-channel acquisition strategies across referrals, partnerships, paid media, and SEO
- Run and optimize performance marketing campaigns (espl. LinkedIn, etc.) to acquire high-intent users
- Build and test landing pages, lead capture flows, and funnel optimizations to improve conversion rates
- Own CRM and lifecycle campaigns (email, SMS, push) to drive re-engagement, upsells, and LTV
- Leverage customer segmentation and behavioral data to personalize campaigns at scale
Product Marketing
- Partner with product and operations teams to launch new features and services that increase retention and usage
- Define messaging, positioning, and go-to-market strategies for new product features and concierge offerings
- Create user education content (emails, onboarding flows, FAQs, tutorials) to reduce friction and deepen usage
- Develop and analyze cohort behavior to identify drop-offs, opportunities for frequency increases, and feature adoption gaps
- Gather member insights through surveys, interviews, and usage data to inform product roadmap and communications
Strategy & Analytics
- Define and track KPIs across acquisition, activation, and retention funnels
- Set up experimentation frameworks (A/B testing, multivariate) to rapidly validate hypotheses
- Deliver regular performance reporting and insight-driven recommendations to leadership
- Stay on the pulse of the market—identify new channels, competitor tactics, and user needs
Qualifications
- 4–8 years of experience in growth, product marketing, or lifecycle marketing roles
- Proven success in scaling an early-stage consumer product or service - ideally in a premium, subscription-based or concierge/luxury environment
- Deep understanding of marketing funnel metrics and behavioral analytics
- Experience working closely with product, design, and engineering teams
- Strong writing and positioning skills with an eye for branding and UX
- Tools: AI first Tools, CRM tools, Segment, Mixpanel/Amplitude
- Self-starter with high attention to detail and strong project management skills
- AI first in problem solving
Nice to Have
- Experience in luxury/lifestyle services, wellness, hospitality, or fintech
- Prior startup or high-growth company experience
- Familiarity with customer research methods (JTBD, surveys, user testing)
What We Offer
- A unique opportunity to shape the growth engine of a high-touch, high-impact service
- Cross-functional exposure and room to experiment and own outcomes
- Competitive salary + performance-based incentives
- Team that’s deeply committed to excellence, service, and innovation
