Franchise Development Manager

The Franchise Development Manager is responsible for driving Ajay’s Café QSR’s franchise growth strategy by identifying, evaluating, and onboarding new franchise partners. This role is pivotal in ensuring quality franchise acquisitions, guiding prospects through the process, and coordinating internally to ensure smooth onboarding and expansion.

Key Responsibilities:

1. Franchise Development & Territory Expansion:

Strategically plan and execute franchise expansion across Gujarat, Maharashtra, and Rajasthan.

Conduct market research and feasibility studies to determine high-potential areas for franchise growth.

Identify and evaluate potential franchise locations as per company guidelines.

Collaborate with existing franchisees to explore multi-unit ownership opportunities.

2. Franchise Acquisition & Lead Management:

Generate and manage a pipeline of franchise leads from various sources (online inquiries, referrals, franchise expos, social media, etc.).

Qualify leads by assessing their financial capability, business acumen, and alignment with the company’s vision.

Manages and mentors a team of Tele callers/BD Executives for lead management through the CRM. Ensures that leads are properly qualified, assigned for follow-up stage. His role includes guiding the team to improve CRM efficiency.

Ensure lead data updating in CRM and ensure timely follow-ups.

Initiate automated lead nurturing/qualification process.

Engage with prospects via calls, virtual meetings and in-person discussions to explain the franchise model.

3. Coordination & Stakeholder Management:

Closely coordinates with the MASTER FRANCHISES to understand territory dynamics and ensure optimal placement of Franchise Outlets. This synergy ensures an inclusive and sustainable ecosystem where both franchise expansion and distribution work in tandem.

Work closely with the Finance Department to ensure timely payments and financial documentation for new franchises.

Coordinate with the Projects Team to facilitate outlet setup and fit-out processes.

Liaise with the Operations Team to ensure alignment with existing franchise territories and business potential.

Act as a Point of Contact for franchisees throughout the onboarding process, ensuring a seamless transition from agreement signing to store opening.

Work in collaboration with the Marketing Team to support franchise growth through brand promotions and local marketing initiatives.

4. Compliance & Documentation:

Ensure all franchise agreements and documentation are completed in compliance with company policies.

Work with the Legal Team to draft agreements, review contract terms and handle any legal formalities related to franchise expansion.

Keep records of all communication, site approvals, agreements and payment confirmations for future reference.

5. Performance & Reporting:

Regularly track and report on franchise acquisition progress, conversion rates and expansion metrics.

Provide market insights and data-driven recommendations for optimizing the franchise development strategy.

Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided
• Paid time off
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Commission pay
• Performance bonus

Ability to commute/relocate:

• Navsari, Gujarat: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Franchise Sales : 4 years (Required)

Language:

• English (Preferred)
• Gujarati (Preferred)
• Hindi (Preferred)

Work Location: In person

Application Deadline: 10/08/2025