Founding Associate Product Manager (APM)- 1 yr

EnglishBhashi is a next-gen language learning platform focused on helping users across Tier 2/3/4 India improve their communication skills through a deeply personalized and AI-driven learning experience. With strong insights from rural and semi-urban learners and an expanding user base, we’re on a mission to democratize spoken learning — starting with English and rapidly evolving into a multi-language learning ecosystem.

As we move into our next phase of growth, we’re hiring our first set of founding team members. We’re looking for a curious, analytical, and fast-moving Founding Associate Product Manager (APM) who thrives in a zero-to-one, high-velocity startup environment.

This is a high-ownership, founder-style role — you will shape the product from the ground up.

Location:

Working:

What You Will Own

Product Discovery & User Research

• Conduct deep user research with Tier 2/3/4 learners (interviews, surveys, usability tests).
• Identify real user pain points, behaviors, and motivations.
• Analyze competitor approaches and global learning models.
• Convert insights into product requirements, hypotheses, and new feature ideas.

Product Development & Execution

• Write user stories, feature specs, and acceptance criteria.
• Work closely with engineering & design to build quickly and iterate fast.
• Support in creating wireframes and prototypes (Figma familiarity preferred).
• Own sprint planning, QA cycles, and post-release performance analysis.

Analytics, Metrics & Funnel Optimization

• Track product usage via analytics tools like Amplitude, Mixpanel, Firebase, or GA.
• Use Microsoft Clarity for heatmaps, session replays, and friction mapping.
• Identify drop-offs, friction points, and user behavior patterns.
• Own dashboards, cohort tracking, and metric-driven decision-making.

MarTech, Engagement & Lifecycle Automation

• Use lifecycle marketing tools like CleverTap, MoEngage, or WebEngage (must-have).
• Build automated journeys, push notifications, in-app messaging, and retention flows.
• Experiment with segmentation, nudges, and habit loops.
• Improve onboarding, activation, and long-term retention.

Gamification & Product-Led Growth

• Contribute to streaks, missions, rewards, and daily motivation loops.
• Optimize practice modules and engagement-driven learning workflows.
• Collaborate with content & community teams to enhance daily active usage.

Documentation, Roadmaps & Strategic Ops

• Maintain product documentation, sprint boards, and feature trackers.
• Prepare product briefs, pitch decks, and quarterly product plans.
• Support the founder with investor, grant, or accelerator documentation.

Brand, Content & Community

• Contribute to LinkedIn posts, product stories, and brand updates.
• Collaborate with the community team to gather qualitative insights.
• Track content performance and optimize communication flows.

What We’re Looking For

Must-Have Experience

• Strong hands-on experience with

  CleverTap / MoEngage / WebEngage

  (Automation flows, journeys, segmentation, push campaigns, retention loops)
• Practical experience with product analytics tools like

  Amplitude, Mixpanel, Firebase, Google Analytics, and Microsoft Clarity

Core Requirements

• 1 year of experience in product, growth, UX, or MarTech roles.
• Strong analytical and problem-solving skills.
• Familiarity with agile workflows and rapid iteration.
• Working knowledge of Figma or design fundamentals.
• Experience with tools like Notion, Trello, or Jira.
• Excellent written & verbal communication.
• High bias for action and comfort with ambiguity.
• Ability to think in funnels, cohorts, and user journeys.

Bonus

• Experience in EdTech or consumer apps for Tier 2/3/4 audiences.
• Understanding of metrics like DAU, retention, activation, funnels, LTV.

Why Join as a Founding APM?

• Founder-Level Ownership:

  You’ll help build core experiences used by thousands of learners every day.

• High-Pace Learning & Multi-Disciplinary Exposure:

  Product, UX, analytics, automation, design, growth — everything in one role.

• Meaningful, high-impact work

  : Help users from underserved communities gain real communication skills.

• Direct mentorship from the founder:

  Work closely with leadership on high-impact decisions.

• Accelerated career growth:

  Opportunity to grow into Product Manager or Lead roles.