Finance Manager (D2C)

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Working Days:

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Joining:

About the Role

strategic finance leader

a Chartered Accountant or senior finance professional

Key Responsibilities

Strategic & Business Finance

• Lead

  budgeting, forecasting, and long-term financial planning

  aligned to growth targets.
• Analyze

  unit economics

  (CAC, LTV, ROAS, contribution margin) and partner with marketing to optimize spend efficiency.
• Drive

  pricing strategy, profitability analysis, and margin improvement

  initiatives.
• Build financial models to support new product launches, category expansions, and strategic decisions.

Controllership & Compliance

• Oversee

  P&L, balance sheet, cash flow, and inventory accounting

  .
• Ensure

  timely and accurate GST, TDS, income tax, and statutory filings

  .
• Manage external audits, liaising with CAs, legal teams, and consultants.
• Implement

  internal controls

  to safeguard company assets and prevent revenue leakages.

E-commerce Finance Operations

• Monitor revenue across

  Shopify and marketplaces

  , ensuring accurate reconciliation with payment gateways.
• Track and manage

  returns, refunds, and commission charges

  .
• Partner with warehouse and operations teams to control logistics and fulfilment costs.

Reporting & Automation

• Lead

  MIS reporting

  with actionable insights for leadership.
• Build dashboards for

  real-time performance tracking

  .
• Implement

  finance automation tools

  to improve accuracy and efficiency.
• Support

  investor reporting & fundraising decks

  when required.

Working Capital & Cost Optimization

• Monitor receivables, payables, and inventory turnover to optimize the

  working capital cycle

  .
• Identify and execute

  cost-saving initiatives

  without compromising growth.

Key Requirements

• CA / CMA / MBA (Finance)

  preferred, with

  4–8 years

  of experience.
• At least

  2+ years

  in a

  D2C, startup, or e-commerce finance leadership role.

• Strong understanding of

  e-commerce metrics, financial modeling, and unit economics

  .
• Expertise in

  Excel, Google Sheets, and accounting tools

  (Zoho Books, Tally, QuickBooks; knowledge of Navision or SAP is a plus).
• Ability to

  work directly with founders

  and handle both strategic and operational finance.
• Exceptional analytical skills, business acumen, and attention to detail.
• Passion for

  spiritual, lifestyle, or purpose-driven brands

  is a plus.