Field Sales Manager

Here’s a crisp, India-ready JD you can drop into Naukri/LinkedIn or share on WhatsApp. I’ve tuned it for ElasticRun’s rural FMCG distribution focus (retailer acquisition, beat coverage, order capture). Field Sales Executive (FMCG) Location: Hyderabad Department: Sales – Rural FMCG Distribution Reporting to: Area Sales Manager Employment: Full-time About the RoleYou’ll drive secondary sales and retailer growth for ElasticRun’s FMCG distribution network in your assigned territory. The role is field-heavy: onboarding kirana/retail outlets, capturing orders on the app, ensuring availability, visibility, and on-time collections. Key ResponsibilitiesRetailer Acquisition & Activation: Identify, pitch, and onboard kirana & small-format stores; complete KYC and first order. Beat Planning & Coverage: Execute daily route plans; maintain optimal visit frequency and coverage efficiency. Order Capture & Growth: Collect orders using the mobile app; upsell new SKUs, drive basket size and repeat rate. Visibility & Merchandising: Ensure planogram adherence, POSM deployment, and stock availability. Collections & Reconciliations: Support on-time collections/UPI settlement; resolve returns and disputes. Market Intelligence: Track competitor pricing, schemes, and new launches; share insights weekly. Relationship Management: Build strong retailer relationships; handle service issues and retention. Reporting: Submit daily MIS (visits, orders, value, issues) via the app/CRM. Must-Haves1–3 years of field sales experience in FMCG/General Trade or strong fresher with sales internship/on-ground exposure. Smartphone proficiency (Android), basic Excel/Google Sheets; comfort using sales/order apps. Two-wheeler with valid DL; willing to travel extensively within beat. Local language fluency and strong interpersonal & negotiation skills. Minimum 12th pass; Graduate preferred. Knowledge of local geography, kirana ecosystem, and distributor/retailer dynamics. Good to HavePrior experience with rural/Deep Bharat distribution. Exposure to DMS/CRM (e.g., order capture apps), merchandising basics. Track record of beating monthly sales targets. KPIs / TargetsActive Retailers/Month Daily Order Count & Value (AOV) Beat Efficiency (planned vs. covered) Repeat Rate / Churn Collections TAT & Returns % Visibility Compliance (POSM/planogram) Compensation & BenefitsFixed CTC (market-competitive) + Monthly incentives linked to targets. Travel/Fuel allowance as per company policy. Mobile/data reimbursement, accidental insurance, and standard benefits. Work Schedule6-day week; field-first role with morning huddles/evening reporting. Territory within assigned district/city cluster. Documents RequiredAadhaar, PAN, Driving License, Bank details, Education proof, Previous employer proofs (if any). Selection ProcessHR screening → 2. Area Sales/Business interview → 3. Offer & onboarding (KYC + field induction). Ultra-short WhatsApp/Job Board BlurbHiring: Field Sales Executive (FMCG) – ElasticRun Own a two-wheeler? Know local kirana market? Capture orders via app, onboard retailers, drive sales & visibility. Req: 1–3 yrs FMCG sales (or strong fresher), Android/mobile apps, local language. Pay: Fixed + incentives + fuel. 6-day field role. Apply with name + location + experience + DL status. Want me to tailor this for specific cities, Hindi version, or plug in exact CTC/incentive slabs & KPIs for your pilot?