Executive (Business Analyst | Business Development | Marketing)

Role Overview:

We are looking for a dynamic MBA Graduate to join our team as an Executive. This unique role offers a dual exposure with added marketing responsibilities:

Experience

1. Business Analyst (40%)

• Collaborate with Product & Technology teams to gather, analyse, and document requirements.

• Assist in preparing functional specifications, workflows, and user stories.

• Support the design and implementation of software modules and business processes.

2. Business Development (40%)

• Conduct market research to identify prospects for Business Product.

• Support client presentations, solution pitches, and proposals.

• Engage with potential clients to understand their needs and align with Packfora’s offerings.

• Prepare business decks, demos, and proposals with senior guidance.

3. Marketing (20%)

• Assist in creating marketing collaterals, product brochures, and case studies.

• Contribute to digital campaigns, social media content, and email outreach for lead generation.

• Track competitor activities and share insights for positioning the product effectively.

• Work with the marketing team to build thought-leadership content, success stories, and client testimonials

Key Expectations

• Analytical Thinking: Ability to translate data and requirements into actionable insights.

• Adaptability: Comfort in working across business, technical, and marketing functions.

• Collaboration: Team player with cross-functional coordination skills.

• Proactive Attitude: Initiative-driven, eager to learn and contribute to business growth.

Soft Skills & Tools

1. Presentation Skills

• Build crisp, engaging presentations for clients and internal stakeholders.

• Confidently deliver product demos, pitches, and reviews.

• Simplify complex technical concepts into compelling narratives.

2. MS & Collaboration Tools

• Proficiency in PowerPoint, Excel, Word, Outlook.

• Comfort with collaboration platforms (Teams, SharePoint, or equivalents).

3. Documentation Skills

• Create professional business documents (BRDs, SRS, MOMs, SOPs, Proposals).

• Maintain version-controlled documentation repositories.

4. Communication Skills

• Written: Clear, concise, and professional.

• Verbal: Confident in client and stakeholder interactions.

• Interpersonal: Build rapport and foster strong relationships.

• Storytelling: Present insights that resonate with technical and non-technical audiences.

Why Join Packfora?

• Exposure to product, business, and marketing functions in a single role.

• Opportunity to learn directly from senior leaders in product and business development.

• Steep learning curve with a chance to contribute to a fast-scaling product