Events Manager

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Job Introduction

Role purpose

Principal Accountabilities And Responsibilities

Events and partnerships activation

• Develop and deliver the local event strategy in line with overarching CIB marketing objectives. Identifying opportunities, gaps and drive efficiency and effectiveness.
• Create strategic platforms for global events series, to streamline and create branded properties that are identifiable globally. This will include the CIB positioning strategy for key stakeholder/clients groups and linked to the core HSBC brand.
• Delivers the marketing of events including creatives, with the wider marketing services team, to deliver targeted marketing strategies, leveraging segmentation and personalisation to reach specific audiences more effectively.
• Create comprehensive event toolkits (templates, playbooks, guidelines, content packs) to ensure consistent execution of events, and for virtual/digital events.
• Manage end-to-end delivery of strategic events, including planning, creative development, stakeholder alignment, vendor management, logistics, and post-event analysis.
• Create best in class client journeys end to end. Owning the experience from initial invitation, through to delegate experience, be that physically or digitally (through a webinar). Incorporating virtual and hybrid formats, allowing for global reach and flexibility in attendance.
• Collaborate with Marketing Services teams to drive the content delivery (including Comms), to deliver the filming of stakeholders and delegates, incorporating the creation of podcasts, and key take-outs for wider circulation, including for social media purposes
  

Measurement & Insights

• Oversee budget management for events, ensuring cost efficiency and maximising return on investment.
• Implement best practices for pre-event promotion, on-site engagement, and post-event follow-up to enhance lead generation and client engagement.
• Track, analyse, and report on event performance, providing insights and recommendations for continuous improvement.
  

Leadership & Teamwork

• Influence and work closely with cross-functional teams, ensuring cohesive marketing efforts with the client/customer at the heart of decisions
• Build strong relationships with global, regional and local events and marketing teams, ensuring collaboration and cohesive marketing efforts
• Collaborate with the Group Brand team to ensure all events reinforce the global brand platform and adhere to brand guidelines
• Foster a culture of creativity, accountability, and continuous improvement within the events function
• Promote Agile Principles and foster a collaborative working environment that reflects HSBC’s values
• Manage relationships with external event agencies, suppliers, and strategic partners to ensure high-quality delivery and innovation.
  

Requirements

• 5+ years of marketing experience, with a focus on commercial marketing within global banking or financial service
• Proven experience in planning and delivering large-scale, high-profile events
• Strong understanding of event marketing best practices, including audience engagement, lead generation, and measurement.
• Ensure all events comply with relevant governance, risk, and compliance standards.
• Skilled in developing toolkits and frameworks for scalable, consistent event delivery.
• Experience managing budgets, negotiating with suppliers, and driving cost efficiencies.
• Strong project management skills with the ability to manage multiple projects simultaneously under tight deadlines.
• Excellent stakeholder management and interpersonal skills.
• Proficiency in virtual, hybrid, and in-person event formats.
• Strong collaboration skills within global, matrixed organizations.
• Tertiary education preferred
• Minimum Graduation or as required for the role, whichever is higher
  

Additional Information

• Mandatory to successfully complete Anti-Money Laundering and Sanctions training and post-course assessment, as required.
  

Useful Link

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