Email & WhatsApp Marketing Executive

2 years

0 Lacs

Posted:1 month ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About Learning Routes

education services organization

personalized outreach, tech-driven solutions, and impactful engagement strategies


🌐 Learn more: www.learningroutes.in

Position Overview

results-driven and detail-oriented Email & WhatsApp Marketing Executive

planning, executing, and optimizing

hands-on experience

Key Responsibilities

Campaign Planning & Execution

  • Develop, schedule, and deploy

    Email & WhatsApp campaigns

    aligned with marketing and sales objectives.
  • Draft

    compelling subject lines, clear messaging, and persuasive calls-to-action

    to maximize open and conversion rates.
  • Ensure campaigns adhere to brand guidelines and maintain consistent tone and visual style.

Database Management

  • Segment lead and customer databases for

    personalized targeting

    .
  • Maintain database hygiene by updating and removing inactive or invalid contacts.
  • Implement data protection and privacy best practices in line with compliance guidelines.

Optimization & Reporting

  • Track, measure, and report on campaign performance metrics (open rates, CTR, conversions, unsubscribe rates).
  • Conduct

    A/B testing

    on messaging, creative formats, and send times to enhance performance.
  • Provide actionable insights and recommendations based on analytics.

Collaboration & Alignment

  • Work closely with the

    Sales, Content, and Design teams

    to align communication strategies.
  • Support lead nurturing efforts by integrating campaigns into the broader marketing funnel.
  • Ensure timely execution of campaigns for product launches, webinars, and special promotions.

Required Skills & Competencies


  • 1–2 years of proven experience

    in Email & WhatsApp Marketing (preferably in the education or service sector).
  • Proficiency in email marketing platforms such as

    Mailchimp, SendinBlue, HubSpot, or equivalent

    .
  • Experience with

    WhatsApp Business API

    and related automation tools.
  • Strong

    copywriting and editing

    skills with attention to detail.
  • Knowledge of

    campaign performance analytics

    and reporting.
  • Familiarity with

    A/B testing

    and list segmentation techniques.
  • Understanding of

    spam compliance laws, deliverability optimization, and GDPR guidelines

    .
  • Ability to multitask, manage deadlines, and adapt in a fast-paced environment.

Regards

Neelav Panda

Human Resources

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