Email & WhatsApp Marketing Executive

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About the Role

Email & WhatsApp Marketing Executive

You’ll be working closely with our marketing and tech teams to design and execute campaigns that drive artist subscriptions, client re-engagement, and lead nurturing — all with the power of data and AI.

Key Responsibilities

• Plan, execute, and optimize

  email and WhatsApp marketing campaigns

  for both B2C (clients) and B2B (artists) segments.
• Work with AI tools (like ChatGPT, Jasper, Mailmodo AI, etc.) to draft, personalize, and A/B test content at scale.
• Set up dynamic and personalized drip campaigns, nurture sequences, and retargeting workflows.
• Use data analytics and AI-based insights to improve open rates, CTRs, conversions, and reduce churn.
• Maintain hygiene of mailing lists, segmentation, and compliance with WhatsApp and email regulations (e.g., GDPR, TRAI).
• Collaborate with design, product, and business teams to align messaging with ongoing initiatives.
• Track KPIs and prepare weekly performance dashboards with actionable insights.
  

What We’re Looking For

• 2–4 years of experience in email and/or WhatsApp marketing roles.
• Proficiency in marketing platforms like

  Mailchimp, Sendinblue, Mailmodo, WebEngage

  , or similar.
• Awareness or prior use of

  AI tools

  for copywriting, audience segmentation, or campaign optimization.
• Strong copywriting and communication skills.
• Comfort with tools like Google Analytics, CRM systems, and basic HTML (for email formatting).
• A test-and-learn mindset: eager to experiment, iterate, and scale what works.
  

Bonus Points

• Previous experience in a startup or creative/entertainment company.
• Familiarity with artist or client lifecycle journeys.
• Experience with SMS marketing or browser push notifications.

Growth Path:

Marketing Automation Manager