Email Marketing Executive

Job Description

Location : Mohali Company : Girafe Department : Business Development & Sales Experience : 1–2 Years Employment Type : Full-Time Salary : 240,000 Per Annum. Role Overview We are looking for an ambitious and result-oriented Email Marketing Executive (IT Sales) to join our team. The ideal candidate will have a strong understanding of the IT industry, a consultative sales approach, and the drive to meet and exceed targets. You will be responsible for generating new business leads, nurturing client relationships, and driving revenue growth across web development, app development, SEO, and digital marketing services. Key Responsibilities Execute targeted email marketing campaigns to engage prospects, promote services, and generate high-quality leads Plan, design, and execute B2B email marketing campaigns focused on lead generation and client engagement Set up and manage email workflows, drip campaigns, and automated sequences using tools like Mailchimp, HubSpot, ActiveCampaign, or similar platforms. Identify, generate, and qualify potential leads through various online platforms (Upwork, LinkedIn, Clutch, Freelancer, email campaigns, etc.) Pitch IT services, including web/app development, digital marketing, and SEO, to global clients (B2B focus) Develop and maintain strong relationships with potential and existing clients Respond promptly and professionally to incoming email inquiries, providing relevant information and ensuring timely follow-ups Track and manage email replies to improve conversion rates and qualify potential leads Draft and negotiate proposals, contracts, and MoUs Monitor market trends, analyze competitors, and suggest effective strategies for customer acquisition Meet weekly/monthly KPIs, including lead conversions, revenue targets, and pipeline management Required Skills & Qualifications Bachelor’s degree 1–2 years of proven experience in email marketing, preferably in the tech or IT services industry Hands-on experience with email marketing platforms such as Mailchimp, HubSpot, etc. Strong understanding of web technologies, mobile app development, digital marketing, Email marketing, and SEO services Excellent verbal and written communication skills Proven proficiency in email marketing tools and strategies for B2B outreach and lead generation Familiarity with project management software like Basecamp . Strong attention to detail when replying to client/prospect emails and managing inbox communications Ability to work independently and collaborate with cross-functional teams Strong negotiation and interpersonal skills Self-motivated, target-driven, and capable of working under pressure Preferred Skills Experience working in an IT service agency environment Knowledge of proposal writing and RFP responses Exposure to sales pipelines and lead scoring techniques Ability to manage multiple projects and clients simultaneously What We Offer Competitive salary Learning and development opportunities A collaborative and supportive team culture Opportunity to work with clients across the globe How to Apply Email your resume and a brief cover letter to hr@thegirafe.in with the subject line: Application for "Email Marketing Executive" In the cover letter, it's necessary to include your last job role and salary structure, with future salary expectations Show more Show less