Email Marketer

About Wagento:

We are seeking a skilled Email Marketer to join our marketing team. The primary responsibility of this role is to develop and execute email marketing campaigns that generate high-quality leads, nurture prospects, and drive conversions. The ideal candidate will have a strong understanding of email marketing strategies, excellent copywriting skills, and experience with email automation platforms. 

Shift Timing

Job Description 

• Campaign Development

  : Design and implement email marketing campaigns to generate leads, including crafting compelling subject lines, email content, and calls-to-action (CTAs). 

• Lead Generation & Nurturing

  : Create targeted email sequences to attract new leads and guide them through the sales funnel, from awareness to conversion. 

• Segmentation & Personalization

  : Use customer data to segment audiences and personalize email content to improve engagement and conversion rates. 

• Automation

  : Set up and manage email automation workflows using platforms like HubSpot, Mailchimp, or similar tools to streamline lead nurturing processes. 

• Analytics & Optimization

  : Monitor and analyze campaign performance metrics (e.g., open rates, click-through rates, conversion rates) to optimize future campaigns and improve ROI. 

• A/B Testing

  : Conduct A/B tests on email elements (e.g., subject lines, content, design) to identify the most effective strategies for lead generation. 

• Compliance

  : Ensure all email campaigns comply with regulations such as CAN-SPAM, GDPR, and other relevant data protection laws. 

• Collaboration

  : Work closely with content, design, and sales teams to align email campaigns with overall marketing strategies and brand messaging. 



Qualifications 

• Experience

  : 5+ years of experience in email marketing, with a proven track record of generating leads through email campaigns. 

• Technical Skills

  : Proficiency with email marketing platforms (e.g., Zoho, Apollo.io, Mailchimp, Constant Contact) and familiarity with CRM systems (e.g., Zoho CRM). 

• Copywriting

  : Strong writing and editing skills with the ability to craft engaging, persuasive, and concise email content. 

• Analytical Skills

  : Experience analyzing campaign performance data and using insights to drive improvements. 

• Knowledge

  : Understanding of lead generation strategies, customer journey mapping, and best practices for email marketing. 

• Soft Skills

  : Detail-oriented, creative, and able to manage multiple campaigns in a fast-paced environment. 

Education 

• Bachelor’s degree in marketing, communications, or a related field  
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Salary & Benefits 

• Career Development, Training & certification assistance 
• Medical insurance cover for self, spouse, and children 
• Provident Fund 
• Paid Time off (Maternity, Sick days, Holidays and Earned Leave) 
• Weekends off 
• Flexible work hours and public holidays 
• Loyalty bonus 

Diversity 

All qualified applicants will be afforded equal employment opportunities without discrimination because of race, creed, color, national origin, sex, age, disability, or marital status.