Email Automation Specialist (AI + CRM + Segmentation)

Role Overview

Email Automation Specialist

Key Responsibilities

1. Email Automation & Workflow Development

• Build and optimize advanced automation flows within

  HubSpot

  and

  Zoho Campaigns

  .
• 
  
• Create lifecycle email sequences such as welcome flows, lead nurturing, onboarding, re-engagement, and drip campaigns.
• 
  
• Implement automated follow-ups and triggered messages based on behavior, lead score, engagement, or CRM activity.

2. CRM & Platform Management

• Manage segmentation, lists, workflows, pipelines, and integrations in

  HubSpot CRM

  and

  Zoho Campaigns

  .
• 
  
• Ensure accurate data sync between CRM and outbound platforms (HubSpot/Zoho ↔ Apollo.io).
• 
  
• Maintain list hygiene, compliance (GDPR, CAN-SPAM), and deliverability best practices.

3. AI-Driven Segmentation & Personalization

• Develop AI-powered segmentation models based on industry, persona, engagement, and predictive analytics.
• 
  
• Implement dynamic personalization and behavioral targeting to increase relevance and conversions.
• 
  
• Leverage machine learning insights to continually enhance campaign performance and audience targeting.

4. Campaign Execution & Optimization

• Deploy automated email campaigns and nurture sequences across HubSpot and Zoho Campaigns.
• 
  
• Conduct A/B testing on subject lines, messaging, offers, and segmentation logic.
• 
  
• Analyze performance data (open rates, CTR, conversions, retention) and iterate for improvement.

5. Outbound Sequences & Sales Enablement (Apollo.io)

• Build and optimize outbound email sequences and cadences for sales teams using

  Apollo.io

  .
• 
  
• Ensure alignment between marketing automation flows and sales outreach.
• 
  
• Support lead qualification, scoring, and pipeline enrichment through integrated workflows.

6. Cross-Functional Collaboration

• Collaborate with sales, creative, and product teams to ensure consistent messaging.
• 
  
• Align automated marketing and outbound strategies with broader business goals.

Required Skills & Qualifications

• Proven hands-on experience with

  HubSpot

  ,

  Zoho Campaigns

  , and

  Apollo.io

  .
• 
  
• Expertise in designing automated follow-ups, workflows, and lifecycle campaigns.
• 
  
• Strong understanding of

  AI-based segmentation

  and predictive targeting.
• 
  
• Ability to build automation for both

  B2B and B2C

  funnels.
• 
  
• Analytical mindset with the ability to interpret and act on campaign data.
• 
  
• Knowledge of deliverability, compliance, and list management best practices.
• 
  
• Strong communication and project management skills.

Preferred Qualifications

• Experience in  eCommerce, or lead-generation funnels.
• 
  
• Familiarity with API integrations, event triggers, and advanced CRM workflows.
• 
  
• Background in lead scoring, enrichment, or lifecycle marketing.