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For Employers

EDM Specialist

rapyder cloud solutions

0 - 5 years

0 Lacs

bengaluru karnataka

Posted:1 week ago| Platform: Indeed logo

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Skills Required

marketing agile data devops consulting support technology ai design messaging reporting crm outreach automate engagement content communication test metrics compliance consistency storytelling mailchimp automation planning testing segmentation

Work Mode

On-site

Job Type

Full Time

Job Description

Bangalore North, India | Posted on 10/16/2025

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Job Information

Job Type

Full time

Date Opened

10/16/2025

Project Code

PRJ000

Industry

Marketing

City

Bangalore North

State/Province

Karnataka

Country

India

Zip/Postal Code

560060

About Us

We are a team of cloud enthusiasts, keen and spirited to make the latest cloud technologies work for you.

Rapyder is an agile, innovative company that makes Cloud work for you. With a young, passionate team and expertise in Cloud Computing Solutions, Big Data, Marketing & Commerce, DevOps, and Managed Services, Rapyder is the leading provider of Strategic Cloud Consulting. Solutions provided by Rapyder are seamless, secure, and scalable. With headquarters in Bangalore, sales & Support offices located in Delhi, and Mumbai, we ensure optimal technology solutions to reduce costs, streamline business processes and gain business advantages for our customers.

Budget

Job Title:

EDM Specialist

Location: Bangalore

Experience: 2 - 5 years

If you get a thrill from crafting EDMs that convert, designing smart AI driven drip journeys, and optimizing every CTA for impact, you’ll love this role. Join our agile, result-driven marketing team at Rapyder, where every campaign fuels growth in Cloud and Generative AI. What You’ll Do • Plan, design, and execute end-to-end EDM campaigns — from audience selection and messaging to reporting. • Build and manage data-driven campaign flows including drip and nurture sequences aligned to customer lifecycle stages. • Leverage Zoho Campaigns and related CRM integrations to personalize outreach and automate journeys. • Segment audiences using firmographic, behavioral, and engagement data for targeted messaging. • Partner with the ABM and content teams to create tailored communication for key accounts and verticals. • Develop and test A/B variations for subject lines, creative design, and CTAs to improve open and conversion rates. • Monitor campaign performance metrics (open rate, CTR, conversion, bounce) and generate actionable insights. • Maintain high standards of email deliverability and compliance (GDPR, CAN-SPAM). • Coordinate with design and content teams to ensure brand consistency and compelling storytelling. What You Bring • 2–5 years in email/EDM marketing (B2B preferred). • Hands-on experience with Zoho Campaigns and tools like Mailchimp (Preferred). • Knowledge of automation, data-driven planning, and A/B testing. • Understanding of AI tools in EDM, ABM, lifecycle marketing, and customer segmentation. • Creative flair with an analytical edge

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EDM Specialist