Ecommerce Specialist

About the Brand

AllSilks.com is one of the largest online ethnic wear platforms, serving over 3 lakh customers globally. With a strong digital presence and legacy in premium sarees and ethnic fashion, we are expanding our core team to drive the next phase of growth.

We are seeking an experienced and performance-driven E-commerce Manager to lead our digital sales and operations. The ideal candidate will be responsible for managing end-to-end e-commerce activities, improving user experience, optimizing platform performance, and scaling online revenue across D2C channels. This role requires cross-functional coordination with marketing, operations, design, and merchandising teams.

Key Responsibilities

• Manage the entire e-commerce function including strategy, execution, and performance

• Plan and implement monthly content, product launch, and promotional calendars in collaboration with marketing and design

• Optimize product listing, inventory hygiene, pricing, and visual merchandising on the website

• Analyze site traffic, performance KPIs, and sales reports to identify growth opportunities

• Lead and coordinate digital campaigns including email marketing and retargeting

• Collaborate with logistics, warehousing, and customer care to ensure seamless order processing and post-purchase experience

• Explore and manage additional online channels (marketplaces, B2B partners, affiliate programs)

Qualifications

• 4–7 years of experience in e-commerce management, preferably in fashion, lifestyle, or consumer brands

• Strong understanding of Shopify or other D2C platforms

• Proven experience in driving online sales growth, performance marketing, and website management

• Excellent analytical skills with the ability to interpret data and act strategically

• Prior experience in ethnic or premium fashion retail is a plus

• B2B and marketplace management experience will be an added advantage