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Job Title: Senior Executive - Ecommerce Retail Media - Amazon DSP Location: Mumbai Note: Amazon DSP is a must. Key Responsibilities: Develop and implement effective Amazon PPC campaigns to drive traffic, increase sales, and maximize ROI. Conduct keyword research, ad creation, and ongoing optimization to enhance campaign performance. Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and etc Create and manage strategic Amazon Search Ads to improve product visibility and drive relevant traffic. Monitor and analyze search trends to identify opportunities for optimization. Utilize Amazon DSP to plan, execute, and optimize programmatic advertising campaigns. Implement retargeting strategies to enhance brand recall and customer engagement. Leverage expertise in Ecommerce advertising to contribute to our global market expansion. Stay informed about regional trends, cultural nuances, and market dynamics to tailor advertising strategies for diverse markets. Monitor and analyze key performance indicators (KPIs) to assess the success of advertising campaigns. Provide regular reports and insights to optimize strategies and achieve business goals. Qualifications: Bachelor's degree in Marketing, Business, or a related field. Proven experience (1 to 3 years) in Ecommerce advertising with a focus on Amazon PPC, Amazon Search Ads, Amazon DSP, Strong understanding of Ecommerce platforms and advertising ecosystems. Experience in managing advertising campaigns for global markets. Skills: Proficiency in Amazon Advertising Console, Amazon DSP. Strong analytical and data-driven decision-making skills. Excellent communication and collaboration skills. Up-to-date knowledge of industry trends and best practices. Benefits: Competitive salary and performance-based incentives. Opportunities for professional growth and development. A collaborative and innovative work environment. Health and wellness benefits. About Havas India Havas India gathers the expertise of 20 agencies and specialised divisions across 3 verticals: Havas Media Network – Havas Media, PivotRoots (integrated digital), Arena Media, Havas Media Tribes (out-of-home), Havas Market (e-commerce), Havas Play (sports, entertainment & content), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (pure play social media), and Havas Play Gameplan (sports marketing); Havas Creative Network – Havas Worldwide India (creative), Havas People India (talent communications & employer branding), Havas CX India (customer experience), Think Design (UX/UI), Shobiz (experiential marketing), Shobiz Exhibits (exhibitions) Conran Design Group Mumbai (branding & design), PR Pundit Havas Red (PR), and Prose on Pixels (content-at-scale); Havas Health & You – Havas Life Sorento (health & wellness communications). With its unique Village model, it is an integrated network present across 3 Villages in Mumbai, Gurgaon and Bengaluru, and regional offices in Kolkata, New Delhi, Hyderabad and Chennai, with over 2000+ professionals and associates. As one of India’s fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work® Certified™ twice in a row (Nov 2022 - Nov 2023 & Dec 2023 – Dec 2024), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2023, Campaign Women Leading Change awards, and more. About Havas Media Network India Havas Media Network India is a media conglomerate that operates within a global framework – Mx – to drive Media Experiences and invest in Meaningful Media to build Meaningful Brands. The network offers a wide range of integrated marketing solutions covering strategy, media planning & buying, PR, social media, mobile, sports & entertainment, data, research & analytics services across traditional and digital media. It consists of media networks – Havas Media, PivotRoots and Arena Media, and specialist brands – Havas Market (e-commerce), Havas Play (entertainment, gaming, sports and fandom), Havas Play Gameplan (sports marketing), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (social media), KlugKlug (influencer marketing) & Havas Media Tribes (out-of-home). For more information, visit https://in.havas.com/ & follow Havas Media Network on social media. For more information, visit https://in.havas.com/ and follow Havas India on social media. Show more Show less
