Vaibhav Global Ltd (VGL) Company Overview
Listed in 1996-97 on Indian stock exchanges, Vaibhav Global Ltd (VGL) is an end-to-end electronic deep discount retailer of fashion jewelry, gemstones, and lifestyle products, operating in the US, UK, Germany, and Canada.
Shopping Experience
Today's customers seek convenience, and VGL meets this demand through its proprietary 24/7 TV shopping channels (Shop LC in the US and Germany, and Shop TJC in the UK), as well as through various digital mediums including websites, mobile apps, OTT platforms, social media, and third-party marketplaces. VGL reaches almost 124 million households across the US, UK, and Germany. As digitization progresses and online retail continues to grow, VGL's portfolio and omni-channel strategy will evolve accordingly.
Financials And Workforce
VGL reported a group turnover of approximately Rs. 3,041 Crore (FY 2023-2024) and employs over 3800 people globally. The company’s head office and main manufacturing facility are in Jaipur, India, employing around 3000 people, including contract workers.
Acquisitions
- Mindful Souls B.V.: In FY23-24, VGL acquired Mindful Souls B.V., a Netherlands-based e-commerce company specializing in subscription-based online sales of fashion jewelry, gemstones, and lifestyle products. This acquisition is expected to leverage VGL's sourcing and manufacturing strengths while enhancing digital business capabilities.
- Ideal World: VGL, through its subsidiary Shop TJC Ltd (UK), acquired the assets of Ideal World, a well-known teleshopping and digital retail brand in the UK. This acquisition includes IP rights, broadcasting rights, studio equipment, and other intangible assets.
Environmental And Social Responsibility
VGL is committed to sustainable business practices and renewable energy initiatives. The company's SEZ unit in India received the ‘Excellence Award’ for ‘IGBC Performance Challenge 2021 for Green Built Environment,’ reflecting its dedication to environmental sustainability. VGL's ‘Your Purchase Feeds...’ initiative has provided 87 million meals to school children in India, the US, and the UK. The company encourages employees to donate at least two hours each month to charitable causes, tracked through its performance system. VGL is also a Great Place to Work (GPTW) certified organization.
Shop LC Overview
Shop LC, a VGL subsidiary, was established in Austin, TX in 2007 and now broadcasts live to 75 million homes in the US. The growing e-commerce presence is supported by the website Shop LC. Shop LC ships approximately 25,000 products daily to US customers and employs around 550 people in various operational roles. The US is VGL’s largest market, contributing 68% to consolidated revenue.
TJC Overview
TJC, another VGL subsidiary, was established in London, UK in 2006 and broadcasts live to 25 million homes in the UK. The company’s e-commerce presence is supported by the website TJC. TJC ships approximately 12,000 products daily to UK customers and employs around 220 people in London, with extended teams in India.
Shop LC Germany Overview
Launched in 2021 from Dusseldorf, Germany, Shop LC Germany TV & e-commerce is a new market with significant growth potential. The business currently reaches 27 million households and is expanding. The e-commerce site can be accessed at Shop LC Germany.
Our Purpose
Delivering joy.
Our Vision
Be the Value Leader in Electronic Retailing of Jewelry and Lifestyle Products.
Our Mission
To deliver one million meals per day to children in need by FY40 through our one-for-one meal program: your purchase feeds...
Our Core Values
- Teamwork
- Honesty
- Commitment
- Passion
- Positive Attitude
Role Overview
We are looking for a dedicated ECommerce Site Merchandiser! The eCommerce Site Merchandiser is accountable for delivering an outstanding online shopping experience. They will ensure customers easily find and buy the desired products through the development of sound, data-driven merchandising strategies, with a laser-focus on maximizing conversion. They will interact cross-functionally with Buying, Marketing and IT to identify business opportunities and will coordinate work needed to take advantage of those opportunities.
Your Key Responsibilities
- Manage and review online merchandise presentation on the website to ensure the categorization, imagery, copy, pricing, site placement and promotional tags are accurate and meet brand standards.
- Analyzes market trends and offerings to develop and execute merchandise stock assortments, SKU rationalization, reorder strategies and new product development.
- Coordinate with Merchandising and eCommerce teams to ensure promotional readiness, inventory availability, etc.
- Stay highly focused on current trends, opportunities, product assortment, competition and merchant vision by category and apply knowledge to drive conversion growth.
- Monitor and conduct site audits for accuracy. Responsible for managing/optimizing site content and site merchandising.
- Analyze data daily to optimize the customer experience and make suggestions/take action to improve conversion rate.
- Prepare and present daily and weekly reporting for eCommerce team leadership.
- Understand categorical seasonality and customer buying trends.
- Suggest updates for digital promotional banners across all sites. Help build landing pages to support promotional campaigns.
- Continuous product presentation improvements including short, long descriptions, key features, photography, etc.
- Support merchandising strategies to achieve sales goals. Analyze sales, market to make recommendations for merchandising plan. Regularly review websites to insure accurate listing.
- Develop markdown strategies to optimize sell thru and profitability.
The Perks
- The Great responsibility.
- A fun-life balance.
- Culture of openness and flexibility allows employees to keep growing and gravitating to roles that fit their talents and passions.”
- Attractive financial package for top talent.
Work Location