Ecommerce Marketing Manager

Job Title:

E-commerce Marketing Manager – D2C

Job Summary:

E-commerce Marketing Manager

Key Responsibilities:

• Develop and execute end-to-end

  D2C marketing strategies

  to increase traffic, conversion, and revenue.
• Manage and optimize performance marketing campaigns across

  Google Ads, Meta Ads, and other paid media channels

  .
• Drive

  SEO, SEM, email, SMS, WhatsApp, influencer, and affiliate marketing

  initiatives.
• Monitor and analyze

  customer journey, funnel performance, and ROI

  to maximize growth.
• Work closely with the

  content, design, and product teams

  to create impactful campaigns.
• Plan and execute

  retention strategies

  through CRM, loyalty programs, and personalized campaigns.
• Conduct regular

  market research & competitor analysis

  to identify growth opportunities.
• Manage e-commerce sales channels, including

  website, marketplaces, and brand-owned apps

  .
• Track KPIs such as

  CAC, LTV, AOV, ROAS, and conversion rates

  , and present reports to management.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 4–8 years of experience in

  e-commerce/D2C marketing

  .
• Proven expertise in

  digital marketing, performance campaigns, and marketplace management

  .
• Strong analytical skills with experience in tools like

  Google Analytics, Shopify, Klaviyo, HubSpot, or similar

  .
• Excellent communication and leadership skills.
• Knowledge of

  consumer behavior in D2C, brand building, and retention strategies

  .

Key Skills:

• D2C Growth Marketing
• Performance Marketing (Google, Meta, etc.)
• SEO & Content Marketing
• CRM & Retention Marketing
• Data Analysis & Funnel Optimization
• E-commerce Operations & Strategy