Ecommerce Marketing Manager

About Us

Shopify,Amazon Marketplace,Walmart Marketplace,Chewy, andTikTok Shop

What You'll Own

• End-to-end performance marketingacrossGoogle Ads,Meta Ads,TikTok Ads,Amazon Advertising,Walmart Ads,Chewy, and emerging channels?
• Key growth metrics ownership:

  CAC(Customer Acquisition Cost),ROAS(Return on Ad Spend),LTV(Lifetime Value),CVR(Conversion Rate),

  andfunnel optimization?
• Marketing analytics & reporting: Daily tracking using

  GA4,Triple Whale,Shopify Analytics,Klaviyo, and platform-native dashboards?

• Conversion rate optimization (CRO): Testlanding pages,creative assets,ad copy, andcustomer funnelsto maximize performance?
• Agency management: Manage and hold externalmarketing agenciesaccountable toperformance KPIsandROI targets?
• Executive-level reporting: Leadgrowth reportingand deliverdata-driven insightsdirectly to the CEO?
• Full-funnel marketing strategy: Build and execute strategies acrossawareness,acquisition,retention, andcustomer loyalty?
• Marketplace growth: Scalepaid and organic performanceonAmazon,Walmart, andChewythroughSEO optimizationandkeyword research?
• Subscription optimization: Driveretention, reducechurn, and optimizeupsellingandcross-sellingfor oursubscription revenuebase?

What You'll Need

• 36 years of experienceingrowth marketing,performance marketing,paid media, ordigital marketingforDTC e-commerce brands?
• Proven successwithe-commerce marketplaces:

  Amazon Ads,Walmart Marketplace,Shopify, andmarketplace optimization?

• Deep data proficiency: Ability to analyzemarketing performance data, identify inefficiencies, and optimize campaigns quickly?

• Tools expertise:Google Analytics 4 (GA4),Shopify,Meta Ads Manager,Google Ads,Klaviyo,Triple Whale,Amazon Advertising Console,TikTok Ads Manager?

• Agency management experience: Proven ability to manage external partners and push for improvedcampaign performanceandROI?
• Bonus qualifications: Experience withsubscription models,pet industry brands,product-led growth (PLG), orlifecycle marketing?

Why Join Us

• ?Direct reporting to the CEOwith high visibility and strategic influence?
• ?Total ownershipofperformance growthandrevenue scaling?
• ?High-impact rolewhere your work directly drives business outcomes?
• ?Freedom to test, iterate, and scaleacross multiplepaid channelsandmarketplaces?
• ?Fast-paced, action-oriented teamthat values speed and results?
• ? Work with apet-loving teambuildingbrands customers trustand love