1. Website Management & Shopify Store Optimization Oversee and maintain all website assets (banners, product listings, landing pages, and promotions). Manage and enhance the Shopify stores performance, UI/UX, and functionality. Collaborate with design, content, and development teams to deliver an engaging customer experience. Optimize site structure, checkout flows, and conversion rates to drive sales and customer retention. Execute end-to-end digital campaigns, ensuring consistent branding and messaging. Ensure timely updates of product listings, descriptions, images, and pricing. Coordinate with developers for customizations, integrations, and third-party apps. 2. Digital Growth & eCommerce Strategy Identify and implement new digital growth opportunities across online platforms. Develop data-driven strategies to improve customer acquisition, retention, andrevenue. Optimize all digital touchpoints for better customer experiences and increased conversions. Explore and establish new digital sales channels and partnerships to enhance business growth. 3. Performance Marketing & Social Media Coordination Serve as the primary liaison for performance marketing agencies (Google Ads, Facebook Ads, etc.). Monitor, analyze, and optimize paid campaigns for maximum ROI and cost efficiency. Work closely with the social media agency to align content and promotions with eCommerce goals. 4. Marketplace & CRM Management Collaborate with the Marketplace team (Amazon, Flipkart, Myntra, etc.) to maintain brand consistency. Ensure accurate synchronization of inventory, pricing, and promotions across marketplaces. Use Zoho CRM (or equivalent) to track customer interactions, monitor pipelines, and measure marketing effectiveness. 5. Analytics & Customer Insights Utilize tools like Google Analytics, Mixpanel, and Shopify Analytics to monitor user behavior. Analyze and report key eCommerce metrics (Conversion Rate, Bounce Rate, AOV, LTV, etc.). Use data insights to drive customer retention and increase customer lifetime value. 6. SEO & Content Strategy Optimize website content, product descriptions, and landing pages using SEO best practices. Leverage SEO tools (SEMRush, Ahrefs, Google Search Console) to track and improve organic search rankings. Implement technical SEO, on-page optimization, and link-building strategies. 7. Reporting & Performance Tracking Prepare and present weekly and monthly performance reports to senior leadership. Monitor data across Shopify, Google Analytics, ad platforms, and CRM to identify trends and growth opportunities. Continuously analyze, refine, and optimize digital commerce strategies for improved outcomes.
