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3.0 - 6.0 years

4 - 9 Lacs

bengaluru

Remote

Job Description- Position: Digital Marketing Specialist Location: Remote / Work From Home (India) - Mostly night shift Experience Required: 3 to 6 years (E-commerce (US platforms) & International Markets) Compensation- As per the Industry standards Type: Full-time (US Shift) About the Role - We are looking for a highly motivated Digital Marketing Specialist with proven experience in managing end-to-end e-commerce marketing for independent websites or Shopify stores. The ideal candidate will have hands-on experience with US digital marketing, e-commerce sales growth, and a track record of building ROI-driven campaigns across multiple channels. Key Responsibilities- • Drive digital sales for Shopify/independent websites targeting US/International markets. Optimize online store presence, product listings, and conversion funnels. • Perform on-page & off-page SEO; manage backlinks, site audits, keyword strategy. • Monitor SERP performance, improve rankings, and organic traffic. • Plan, execute, and optimize Google Ads, Bing Ads, and retargeting campaigns. • Manage paid campaigns on social platforms (Facebook, Instagram, LinkedIn, TikTok). • Design and execute email marketing workflows (welcome series, cart recovery, seasonal/holiday promotions). • Use segmentation and personalization to maximize engagement and conversions. • Run campaigns across Facebook, Instagram, Twitter, and Pinterest. • Manage content calendars, influencer collaborations, and brand engagement. • Track KPIs and prepare weekly/monthly reports (traffic, conversion, ROI). Use Google Analytics, Shopify Analytics, and ad dashboards to optimize campaigns. Desired Skills & Qualifications 3 to 6 years of experience in Digital Marketing for E-commerce (Shopify preferred). • Strong understanding of US/International market dynamics. • Proven expertise in SEO (on-page, off-page, technical). • Paid campaigns (Google Ads, Meta Ads, retargeting). • Email marketing platforms (Klaviyo, Mailchimp, or similar). • Social media campaign strategy & execution. • Strong copywriting skills for ad creatives, emails, and landing pages. • Knowledge of affiliate marketing & influencer outreach (preferred). Ability to work independently, handle multiple campaigns, and deliver results in a remote setup. If you are interested, then please apply for the job or refer others. Please send your resume to info@walsoul.com Regards, Shashi Singh Walsoul Consulting Pvt Ltd

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0.0 - 4.0 years

0 Lacs

surat, gujarat

On-site

As a Performance Marketing Executive at Growvertix Solution Pvt. Ltd., you will play a crucial role in utilizing meta ads on platforms such as Facebook and Instagram to drive sales for various D2C brands. Your responsibilities will include planning, setting up, and optimizing ad campaigns, focusing on driving eCommerce sales, and supporting Shopify stores with product uploads and basic optimization. Additionally, you will be monitoring ad performance, preparing reports, and collaborating with the creative team to deliver compelling ad creatives and copy. Key Responsibilities: - Assist in planning, setting up, and optimizing Meta (Facebook & Instagram) ad campaigns to drive sales. - Focus on driving eCommerce sales and conversions through performance marketing strategies. - Support in managing Shopify stores by handling product uploads, basic store optimization, and app integrations. - Monitor ad performance, prepare reports, and provide insights for improvement. - Learn and implement techniques for A/B testing, audience segmentation, and budget allocation. - Collaborate with the creative team to deliver compelling ad creatives and copy. - Track and manage conversions through Meta Pixel and Shopify analytics. The ideal candidate for this role should have a basic knowledge of Meta Ads Manager and the Shopify platform. You should possess an eagerness to learn and grow in the field of performance marketing, along with an analytical mindset, attention to detail, and strong time management skills. Must-Have Skills: - Basic knowledge of Meta Ads Manager (Facebook & Instagram ads). - Understanding of the Shopify platform (store backend, products, apps). - Eagerness to learn and grow in the field of performance marketing. - An analytical mindset and ability to work with data and reports. - Strong attention to detail and time management. Good to Have: - Internship or academic project experience in digital marketing or Meta Ads. - Basic knowledge of Google Analytics or UTM tracking. - Familiarity with D2C or eCommerce businesses. Joining Growvertix Solution Pvt. Ltd. will provide you with hands-on training and mentorship from experienced media buyers, the opportunity to work with fast-growing D2C brands, and a dynamic team culture. Additionally, you can expect a clear career growth path in performance marketing and fixed working hours at the onsite location in Mota Varachha, Surat.,

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3.0 - 5.0 years

0 Lacs

mumbai, maharashtra, india

On-site

About the Role We are seeking a dynamic and data-driven Digital Marketing and Content Lead to lead Haribols digital growth and shape its brand voice across platforms. This role will drive our online presence by managing paid campaigns, optimizing website and app traffic, and crafting compelling content that reflects Haribols mission of ethical sourcing, sustainability, and satvik values. Location: Mumbai (Nariman Point/Thane) Experience: 35 years Salary: 7-12 LPA (Fixed+Variable) Type: Full-time Key Responsibilities Digital Marketing: Lead and manage paid digital campaigns across Meta Ads, Google Ads, YouTube Ads, and programmatic advertising to drive customer acquisition and brand awareness. Optimize website and app traffic through SEO, SEM, and content-driven strategies, ensuring alignment with D2C growth objectives. Monitor and improve key performance metrics such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and retention to maximize ROI and customer engagement. Run A/B tests to enhance campaign effectiveness and landing page conversion rate optimization (CRO). Prepare regular reports and insights using tools like Google Analytics, Google Tag Manager, and Excel, translating data into actionable strategies. Content and Social Media: Plan and execute content strategies across platforms (Instagram, YouTube, Facebook, LinkedIn, X). Craft compelling content: short-form videos, reels, blogs, captions, product storytelling, and brand campaigns. Create & manage the monthly content calendar aligned with product launches, festivals, partnerships, and business goals. Engage with the community by responding to comments, DMs, and queries, fostering a loyal brand following. Collaborate with in-house and external teams (agencies, designers, video editors, influencers) to deliver high-quality content. Lead end-to-end campaign execution for product launches and brand initiativesincluding planning, outreach, negotiation, briefing, coordination, approvals, and performance tracking. Collaboration and Strategy: Collaborate with content, brand, design, and video editing teams to ensure high-quality, cohesive campaign execution. Work closely with agency partners to align digital and content strategies with broader business objectives. Stay updated on digital marketing trends, social media best practices, and emerging technologies to drive innovation. Required Experience 35 years in digital marketing, performance marketing, social media management, or brand content strategy, ideally with FMCG, D2C, food-tech, wellness, or lifestyle brands. Proven track record of managing end-to-end digital campaigns and delivering measurable results. Experience with D2C e-commerce platforms, app-based marketing, and influencer management. Familiarity with regional markets and Indian consumer behaviour in urban and semi-urban areas. Qualifications MBA in Marketing, preferably from a Tier 1 or Tier 2 college Certifications in Google Ads, Meta Ads, SEO, email marketing or analytics (e.g., Google Analytics) are a plus. Proficiency in tools like Canva, Adobe Premiere Pro, or Adobe Illustrator is desirable. Key Skills Digital Marketing: PPC campaigns, SEO/SEM, programmatic advertising, budgeting, funnel optimization, and landing page CRO. Analytics and Tools: Google Analytics, Google Tag Manager, Meta Business Suite, Shopify Analytics, Excel, and BI tools (e.g., Tableau). Content Creation: Copywriting, brand storytelling, basic video and graphic editing. Social Media Management: Strong understanding of social media platforms, trends, reels, and digital communities. Strategic Thinking: Ability to translate data into actionable storytelling that aligns with Haribols ethical and sustainable mission. Adaptability: Entrepreneurial mindset to thrive in a fast-paced startup environment. Interested candidate kindly share your resume at [HIDDEN TEXT]. Regards HR Team Show more Show less

Posted 3 weeks ago

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2.0 - 6.0 years

0 Lacs

noida, uttar pradesh

On-site

Experience: You should have at least 2+ years of experience in performance marketing, particularly in the fashion and apparel industry. Your expertise in executing successful paid campaigns on various platforms like Facebook Ads, Google Ads, and Instagram will be crucial for this role. Strong analytical skills using tools such as Google Analytics, Facebook Insights, and Shopify Analytics are required. Knowledge of fashion trends, consumer behavior, and seasonal shopping patterns is essential to drive effective marketing strategies. Hands-on experience with A/B testing, retargeting, and audience segmentation will be beneficial. You should have a deep understanding of eCommerce metrics and the ability to optimize for key performance indicators like CAC, CTR, and ROAS. Additionally, experience in influencer marketing and affiliate marketing would be advantageous. Responsibilities: As a Performance Marketing Specialist for D2C Brands in the apparel industry, your key responsibilities will include: 1. Developing and Executing Paid Media Campaigns: - Plan, create, and optimize paid digital marketing campaigns on platforms such as Facebook, Instagram, Google Ads, and other relevant channels. - Focus on driving high-quality traffic, conversions, and sales for fashion and apparel products. - Implement A/B testing for ad creatives, landing pages, and targeting to continuously enhance performance. 2. Audience Targeting and Segmentation: - Conduct detailed audience research to create buyer personas specific to the fashion and apparel industry. - Implement precise targeting strategies to reach high-intent fashion consumers based on demographics, interests, and behaviors. 3. Campaign Optimization: - Continuously monitor and adjust campaigns based on performance metrics like CTR, conversion rates, CAC, and ROAS. - Utilize data to refine strategies, ensure budget optimization, and drive conversions. 4. E-Commerce & Fashion Industry Trends: - Stay updated on the latest fashion trends, seasonal shopping behaviors, and industry shifts to create timely campaigns. - Collaborate with the design team to develop visually appealing ads aligned with fashion trends and brand identity. 5. Data Analytics and Reporting: - Analyze campaign data and performance metrics using tools like Google Analytics and Facebook Insights. - Provide detailed reports with actionable insights to optimize future campaigns and drive business decisions. 6. SEO and Retargeting: - Implement retargeting strategies to increase conversion rates. - Collaborate on SEO strategies to align paid efforts with organic growth. 7. Collaboration with Cross-Functional Teams: - Work closely with content, creative, and product teams to align marketing strategies with the brand vision. - Ensure messaging and campaigns resonate with the target audience in the fashion and apparel space. 8. Influencer & Affiliate Marketing: - Manage influencer marketing campaigns to enhance brand visibility and engagement. - Explore affiliate marketing opportunities to drive traffic and revenue growth. Why Join Us Join our dynamic and fast-paced environment with a passionate team dedicated to making an impact in the fashion industry. You will have the opportunity to work with leading fashion brands and grow your career in performance marketing. We offer competitive salary and performance-based incentives. Job Types: Full-time, Permanent Benefits: - Provident Fund Schedule: - Day shift - Morning shift - Yearly bonus Work Location: In person,

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0.0 years

0 Lacs

Bengaluru, Karnataka, India

Remote

About Zwende: An ISB Alumni Venture, approved by DIPP under Startup India. Zwende is the worlds first creator-to-consumer platform which offers unique creative products, learning and entertainment from independent artists/makers, boutique designers, and rural artisans. Zwende is built to offer the unlimited creativity of the creators and match it to the need, of todays consumers, for individuality and self-expression. Zwende is the only Indian start-up featured by Amazon&aposs Global CTO, Werner Vogels, on his show Now Go Build (NGB). NGB tells stories of global entrepreneurs using cloud-based technologies to solve hard, real-world problems. Watch the show here: https://www.youtube.com/watchv=2n7bm0mteG0 At Zwende, we&aposre not just building products we&aposre reimagining how theyre built. Were crafting a world-class, AI-first product and technology team, and we&aposre on the hunt for an AI Product Analyst whos ready to redefine what this role means. This isn&apost your typical analyst gig. Youll be part of a new generation of product thinkers those who blend data, instinct, and cutting-edge AI to shape decisions, automate insights, and accelerate product velocity. You wont just support the product; youll co-create it, using AI as your co-pilot. If you&aposre excited about operating at 10x speed, impact, and creativity and building the muscle to lead AI-native product roles across the tech ecosystem this is your launchpad. If this has got you excited, lets dive deeper. Here are all the things that the AI Product Analyst would do: Combine data across Google Analytics, Meta Ads & Shopify to come up with unique product/business hypothesis that will move the business forward Spin up automated A/B testing frameworks using tools like GrowthBook or PostHog, powered by AI agents to monitor results, adjust hypotheses, and even auto-suggest next test variations. Learn vibe coding on Replit/Cursor etc, to be able to prototype new product ideas and validate them in a matter of days, before they get into regular product development Build Agents using n8n or Agent builder toolkits which can automate workflows for the entire organization Train and deploy lightweight recommender systems (e.g., using embeddings + Shopify data) that surface relevant products or bundles dynamically. Lead AI onboarding sessions for other team members, making AI-first thinking part of the org DNA from designers and marketers to CX and ops. To become successful in this role, you will need: Core Analytical & Product Skills Strong grounding in data analysis fluency in SQL, Excel/Sheets, and experience with tools like GA4, Shopify analytics, and Meta Ads Manager. Ability to connect the dots across platforms and datasets to uncover user behavior insights, marketing ROI, and conversion gaps. Comfort with rapid experimentation running A/B tests, interpreting results, and suggesting actionable changes. Experience working closely with product teams to inform feature prioritization and validate product hypotheses with data. AI-Native Thinking Hands-on experience (or deep curiosity) with tools like Replit, Cursor, n8n, or LangChain to automate, prototype, or build internal tools. Familiarity with how LLMs work, and how they can be used for analysis, summarization, ideation, and UX (even if you haven&apost fine-tuned one yourself). Ability to design, prompt, or configure AI agents to automate workflows (internal dashboards, reporting agents, CX support agents, etc). Bonus: Exposure to embeddings, vector search, or recommendation systems in any side project or course. Mindset & Traits Youre a builder-analyst someone who doesn&apost just observe problems but wants to solve them by creating scrappy tools or internal agents. You learn by doing youre excited to ship rough prototypes, learn from real-world signals, and iterate quickly. You think from first principles, not just playbook. You&aposre not afraid to question default tools or methods if you see a better way. Youre deeply curious about AI and how it can be applied creatively to real business and user problems. Youre comfortable with ambiguity this role wont come with rigid requirements, but with room to invent and define it. Additional Information: Flexible Working Hours. Indicative timing: 9 AM to 7 PM. Monday to Saturday. Location: Work from Home, might convert to work from office Work closely with the leadership team at Zwende Exponential career growth based on performance A flat org and informal structure where performance and superiority of thought drive all decisions Show more Show less

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1.0 - 5.0 years

0 Lacs

hyderabad, telangana

On-site

As an E-commerce Executive, you will be responsible for managing our Shopify store to ensure seamless operations and drive online sales growth. Your duties will include updating product listings, maintaining website content, optimizing user experience, processing orders efficiently, and executing marketing campaigns. You will collaborate with the marketing team to enhance online presence through ads, email campaigns, and social media integrations. Additionally, analyzing Shopify analytics and staying informed about industry trends will be essential for suggesting improvements to enhance store functionality and customer experience. To qualify for this role, you should hold a Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field and have at least 3 years of experience as an E-commerce Executive, with a particular focus on Shopify. Proficiency in Shopify administration, themes, and basic HTML/CSS is preferred, along with a good understanding of e-commerce best practices, digital marketing, and SEO. Strong analytical, communication, and organizational skills are key to success in this position, as well as the ability to work independently, manage multiple tasks efficiently, and meet deadlines consistently. If you have experience with Shopify Liquid, theme customization, or app development, it would be considered a bonus. Knowledge of Google Analytics, Meta Pixel, and graphic design tools such as Canva or Photoshop will also be advantageous. Familiarity with paid ads, email marketing, or CRM tools is a plus. This is a full-time position with a day shift schedule based in Hyderabad, Telangana. Reliable commuting or plans to relocate to Hyderabad are required for in-person work. If you meet the requirements and are excited about the opportunity to contribute to our E-commerce success, we encourage you to speak with the employer at +91 7780281304.,

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2.0 - 6.0 years

0 Lacs

pune, maharashtra

On-site

As a Digital Marketing Specialist, your main responsibility will be to run and optimize Google Ads & Meta Ads campaigns to increase sales. You will also focus on enhancing Shopify website SEO to drive organic traffic and conversions. Developing retargeting strategies to encourage repeat purchases will be a key part of your role. It will be crucial to analyze campaign performance and improve ROI using tools such as Google Analytics and Shopify Analytics. To be successful in this position, you should hold a Bachelor's degree in Marketing, Business, or a related field. You must have proven experience of 2-3 years in digital marketing or a similar role. Strong expertise in managing paid campaigns and SEO for e-commerce websites is essential. Proficiency in Google Ads, Meta Ads Manager, and the Shopify platform is required. A data-driven mindset focusing on conversion optimization will help you excel in this role.,

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2.0 - 4.0 years

3 - 6 Lacs

Noida

Work from Office

Key Responsibilities: E-Commerce Platform Management: Manage and update product listings, descriptions, pricing, and images on the website and third-party marketplaces (Amazon, Flipkart, Shopify, etc.). Ensure website content is optimized for search engines (SEO) and user experience (UX). Work with developers and designers to enhance website functionality and user interface. Monitor stock levels and coordinate with inventory and logistics teams to ensure timely fulfillment of orders. Digital Marketing & Sales Optimization: Plan and execute e-commerce marketing campaigns, including Google Ads, social media ads, and email marketing. Collaborate with the marketing team to create promotional offers, discounts, and campaigns to boost online sales. Track and analyze website traffic, conversion rates, and other key performance metrics. Conduct competitor analysis to identify market trends and pricing strategies. Customer Engagement & Support: Manage customer inquiries, complaints, and feedback through online platforms. Work closely with customer support to improve response times and customer satisfaction. Implement strategies to enhance customer loyalty and repeat business. Analytics & Reporting: Use analytics tools (Google Analytics, Shopify Analytics, etc.) to monitor performance and identify areas for improvement. Generate reports on sales performance, website traffic, and campaign effectiveness. Provide insights and recommendations based on data analysis.

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4.0 - 6.0 years

5 - 10 Lacs

gurugram

Work from Office

Job Overview: We are looking for a data-obsessed, ROI-driven Performance Marketing Manager who will take complete ownership of our digital growth engine. Youll drive high-impact campaigns across Amazon, Nykaa, Zepto, Google, Meta, and our D2C website, and be responsible for revenue performance, conversion metrics, and scaling our omnichannel presence. Performance Marketing Plan, execute, and optimize paid campaigns on Google, Meta (Instagram/Facebook), Amazon, Nykaa, Zepto, and emerging channels. Manage complete ad funnels: audience targeting, creative testing, budget allocation, and ROAS tracking. Collaborate with creative teams to develop high-performing, conversion-focused assets. Revenue & Analytics Monitor and report campaign KPIs: CTR, CPC, CVR, CAC, ROAS, and revenue. Optimize D2C website performance: traffic, conversions, bounce rates, and landing page A/B testing. Use GA4, Meta Manager, Ads Manager, and marketplace dashboards to drive insights and scale. P&L Ownership Track marketing spend vs. revenue impact. Optimize for lower CAC and higher LTV while protecting profitability. Align performance goals with finance, e-commerce, and operations teams. Marketplace Strategy (Amazon/Nykaa/Zepto) Manage Sponsored Ads, Product Display Ads, Brand Stores, and Promotions. Boost keyword rankings, reviews, and sales conversions. Leverage visibility opportunities through platform partnerships. Continuous Experimentation Test new platforms, creatives, landing pages, and audience segments. Stay ahead of algorithm changes, best practices, and competitor benchmarks. What Were Looking For 5–8 years in performance marketing (preferably beauty/D2C/e-commerce). Strong grasp of media buying, customer funnels, and growth strategies. Proficient in Google Ads, Meta Ads, GA4, Amazon/Nykaa Ads, Shopify analytics, and Excel. Strong analytical and creative performance mindset. Self-starter who thrives in a high-ownership, fast-paced setup. Nice to Have Prior beauty brand or high-growth D2C startup experience. Experience scaling ad spends significantly. Familiarity with Klaviyo, Shopify, Hotjar, Clevertap, Looker Studio. Why Join Us Be part of a high-growth, design-first beauty brand. Work directly with founders and industry experts. Full ownership, quick decisions, and a chance to create real impact.

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