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Job Title: E-commerce Brand Builder – Sales & Marketing Job Summary: We are seeking a dynamic, results-driven E-commerce Brand Builder to lead the sales and marketing efforts of our online brand. This role requires a hands-on professional who can create and execute growth strategies across digital platforms, build strong customer engagement, and drive online sales performance. Key Responsibilities: 1. Brand Development & Positioning Develop and refine the e-commerce brand’s identity, voice, and positioning. Conduct competitor and market analysis to identify brand opportunities. Ensure brand consistency across all digital touchpoints. 2. Digital Marketing Strategy Plan and execute performance marketing campaigns (Google Ads, Meta Ads, influencer marketing). Manage SEO, SEM, email marketing, and content marketing initiatives. Use analytics tools (e.g., Google Analytics, Meta Business Suite, Shopify analytics) to track campaign effectiveness and optimize ROI. 3. Sales Growth & Conversion Optimization Create conversion-focused sales funnels to increase online revenue. Identify and implement strategies to reduce cart abandonment and increase repeat purchases. Collaborate with product and operations teams to manage inventory, pricing, and seasonal promotions. 4. Marketplace Management Manage presence and campaigns on e-commerce platforms (Amazon, Flipkart, Meesho, etc.). Handle listing optimization, reviews, customer queries, and platform-specific promotions. 5. Influencer & Affiliate Marketing Build and manage partnerships with digital influencers, affiliate marketers, and content creators. Track affiliate performance and optimize collaboration for maximum reach and sales. 6. CRM & Community Building Drive email and SMS marketing campaigns to nurture leads and engage loyal customers. Build a strong community on social platforms and drive UGC (user-generated content). Requirements: Bachelor's degree in Marketing, Business, or related field (MBA preferred). 2–5 years of experience in digital marketing or e-commerce sales. Proven track record of growing online brand revenue. Proficiency in marketing tools: Meta Ads Manager, Google Ads, Shopify, Klaviyo/Mailchimp, etc. Strong analytical mindset and data-driven decision-making. Excellent communication, collaboration, and multitasking skills. Preferred Skills: Experience working with D2C (Direct-to-Consumer) brands. Basic graphic design or video editing skills. Familiarity with AI tools (like ChatGPT, Canva AI, etc.) for content automation and productivity. Let me know if you'd like a shorter version, a version in Tamil, or one customized to a specific industry like skincare, clothing, or handmade goods. Show more Show less
