Ecommerce Marketing Manager

About Us

Shopify, Amazon Marketplace, Walmart Marketplace, Chewy, and TikTok Shop

What You'll Own

• End-to-end performance marketing across Google Ads, Meta Ads, TikTok Ads, Amazon Advertising, Walmart Ads, Chewy, and emerging channels​
• Key growth metrics ownership: 

  CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), LTV (Lifetime Value), CVR (Conversion Rate),

  and funnel optimization​
• Marketing analytics & reporting: Daily tracking using 

  GA4, Triple Whale, Shopify Analytics, Klaviyo, and platform-native dashboards​

• Conversion rate optimization (CRO): Test landing pages, creative assets, ad copy, and customer funnels to maximize performance​
• Agency management: Manage and hold external marketing agencies accountable to performance KPIs and ROI targets​
• Executive-level reporting: Lead growth reporting and deliver data-driven insights directly to the CEO​
• Full-funnel marketing strategy: Build and execute strategies across awareness, acquisition, retention, and customer loyalty​
• Marketplace growth: Scale paid and organic performance on Amazon, Walmart, and Chewy through SEO optimization and keyword research​
• Subscription optimization: Drive retention, reduce churn, and optimize upselling and cross-selling for our subscription revenue base​

What You'll Need

• 3–6 years of experience in growth marketing, performance marketing, paid media, or digital marketing for DTC e-commerce brands​
• Proven success with e-commerce marketplaces: 

  Amazon Ads, Walmart Marketplace, Shopify, and marketplace optimization​

• Deep data proficiency: Ability to analyze marketing performance data, identify inefficiencies, and optimize campaigns quickly​

• Tools expertise: Google Analytics 4 (GA4), Shopify, Meta Ads Manager, Google Ads, Klaviyo, Triple Whale, Amazon Advertising Console, TikTok Ads Manager​

• Agency management experience: Proven ability to manage external partners and push for improved campaign performance and ROI​
• Bonus qualifications: Experience with subscription models, pet industry brands, product-led growth (PLG), or lifecycle marketing​

Why Join Us?

• ✅ Direct reporting to the CEO with high visibility and strategic influence​
• ✅ Total ownership of performance growth and revenue scaling​
• ✅ High-impact role where your work directly drives business outcomes​
• ✅ Freedom to test, iterate, and scale across multiple paid channels and marketplaces​
• ✅ Fast-paced, action-oriented team that values speed and results​
• ✅ Work with a pet-loving team building brands customers trust and love